Vista Social Pricing 2026: Plans, Costs, and What Each Tier Includes
A full breakdown of Vista Social pricing across all four plans, including optional add-on costs and how the annual discount changes your total.
|July 1, 2026|8 Mins Read
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Table of Contents
What Is Vista Social Pricing?
Vista Social Plans Explained
Optional Add-Ons
Vista Social Annual Pricing Breakdown
Vista Social Platform Support
How Vista Social Compares to Competitors
Why Teams Use Turrboo
FAQ
Vista Social pricing starts at $79/month for the Professional tier and runs up to $379/month for the Scale tier, with Enterprise pricing quoted custom above that. There's no permanent free plan — every tier comes with a 14-day free trial and no credit card required. The model is profile-based rather than per-seat, so the number of social profiles you connect — not the number of people on your team — is what moves you between tiers.
This guide breaks down every Vista Social plan, what's included at each price point, optional add-on costs, and how to match a tier to your actual channel count.
What Is Vista Social Pricing?
Vista Social pricing is a profile-based subscription model with four tiers: Professional ($79/mo), Advanced ($149/mo), Scale ($379/mo), and Enterprise (custom). Each tier increases the number of social profiles, users, and DM contact limits, and unlocks more advanced planning, reporting, and integration features. There's no permanent free plan, but every tier includes a 14-day free trial with no credit card required, and annual billing cuts the cost by 20% across the board.
If you're mapping out how many profiles you'll actually need before choosing a tier, it helps to first define your social media content strategy so the plan matches your real channel count rather than the other way around.
Vista Social Plans Explained
14-Day Free Trial
Every Vista Social plan comes with a 14-day free trial, full feature access, and no credit card required upfront. There's no separate permanent free tier — the trial is the only no-cost way to use the platform.
Who it's for: Anyone evaluating Vista Social's scheduling, analytics, and collaboration tools before choosing a tier to commit to.
Professional Plan ($79/month)
Professional is Vista Social's entry-level paid tier, built for professionals and small teams. It includes 15 social profiles and 3 users, and covers planning and publishing tools, engagement tools, reports, listening and review tools, the Vista Page link-in-bio tool, DM automations, the "Ask Vista" AI assistant, and 10,000 DM contacts.
Who it's for: Small teams of 2-3 people managing multiple brands who need collaboration tools and reporting. Billed annually, Professional runs $758/year.
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Advanced Plan ($149/month)
Advanced is Vista Social's most popular tier, aimed at teams and agencies wanting more power tools. It includes everything in Professional plus 30 social profiles, 6 users, advanced planning and workflows, advanced reporting, integrations with Zapier, Make, and MCP, advanced DM automations, advanced Vista Page features, AI training and knowledge tools, and 25,000 DM contacts.
Who it's for: Agencies or growing teams that need approval-ready workflows and third-party integrations. Billed annually, Advanced runs $1,430/year. Agencies at this scale often benefit from tightening their social media marketing checklist to keep advanced workflows moving efficiently across that many profiles.
Scale Plan ($379/month)
Scale is built for agencies managing multiple brands and clients who need more capacity. It includes everything in Advanced plus 70 social profiles, 10 users, white label setup, client profile connect, unlimited AI credits, more contacts (100,000 DM contacts), and premium AI training and knowledge tools.
Who it's for: Agencies running multiple client accounts that need white-label reporting and higher profile ceilings than Advanced allows. Billed annually, Scale runs $3,638/year.
Enterprise Plan (Custom)
Enterprise offers unlimited profiles and users, custom pricing, and features built for larger organizations: sentiment detection, premium analytics, brand safety and compliance tools, a dedicated account manager, onboarding and training, custom integrations, and quarterly account reviews.
Who it's for: Large organizations with procurement requirements, custom SLAs, and dozens of client or brand accounts that need negotiated terms and white-glove support.
Optional Add-Ons
Every Vista Social tier can be extended with the same set of add-ons, priced consistently regardless of which plan you're on:
Employee Advocacy: free to try, then $199/month for 25 employees
Listening: free to track your own connected profiles; $75/month to listen across social, web, and news more broadly
X (Twitter): $29/month, covering publishing, boosting, automations, and analytics on that channel
Data migration and Single Sign-On: available on Enterprise, custom-quoted
Worth factoring these into your real monthly total — a team on Professional that wants X (Twitter) publishing and broader listening would add roughly $104/month on top of the base $79/month.
Vista Social Annual Pricing Breakdown
Every Vista Social plan drops by 20% when billed annually:
Plan
Monthly Billing
Annual Total
Annual Equivalent (per month)
Professional
$79
$758/year
$63.17
Advanced
$149
$1,430/year
$119.17
Scale
$379
$3,638/year
$303.17
Feature access stays identical whether you pay monthly or annually — the discount only affects cost, not capability. It's worth running your channel count against how much social media management costs overall before locking in a 12-month plan.
Vista Social Platform Support
Vista Social connects to the major networks most teams need day to day: Facebook, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube, and Google Business Profile, along with review-site integrations like TripAdvisor. X (Twitter) publishing, boosting, and analytics are billed as a $29/month add-on rather than included in the base tier price. It's worth checking platform-specific feature parity before you buy if your work leans heavily on one channel — teams focused on Instagram marketing strategy or running frequent TikTok marketing strategy campaigns should confirm Stories, Reels, and analytics support at their specific tier.
Matching a Plan to Your Channel Count
Vista Social's tiers work well for teams that know their review-management, listening, and integration needs upfront — Professional and Advanced both bundle features that would otherwise require separate tools. Since there's no lower-cost single-user tier, teams with a smaller footprint will want to use the 14-day trial to confirm Professional's 15-profile allowance is worth the $79/month starting price before committing.
For teams comparing social media management tools for agencies, it's worth weighing per-profile scaling against annual commitment, since the 20% discount locks in a 12-month term either way.
How Vista Social Compares
Vista Social's profile-based pricing sits in the mid-market range, above budget tools and below enterprise per-seat platforms:
Turrboo — flat $59/mo Team plan for 15 channels and 3 users, with AI image generation and sentiment analysis included rather than billed as add-ons.
Hootsuite — $99/mo Standard, with per-seat pricing at higher tiers.
Sprout Social — $199/seat/month, with sentiment analysis reserved for its $399/seat tier.
Buffer — $6/channel/month, better suited to solo users on a handful of channels.
Zoho Social — $15/mo entry tier, the lowest starting price among these options.
The right fit depends on whether you value Vista Social's bundled listening and link-in-bio tools, or a flatter rate with AI content generation built in from the start.
Why Teams Use Turrboo
If you're evaluating Vista Social alongside other options, Turrboo is worth a look for teams that want AI content tools bundled into the base price rather than layered on as add-ons. Turrboo manages Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, and Google Business Profile from one dashboard, with AI caption generation, AI hashtag generation, and AI image generation included from the $29/mo Essentials plan.
The $59/mo Team plan adds a unified social inbox, approval workflows for client review, and sentiment analysis on messages, comments, and replies coming into your connected accounts — all included at a flat rate for 3 users, with no per-seat charges. The Agency plan, at $129/mo, scales to 40 channels, 10 users, and white-label reporting for agencies managing multiple clients.
Every Turrboo plan starts with a free tier: 2 channels, 30 posts/month, no credit card required. It's a low-friction way to test scheduling, the content calendar, and bulk upload tools before deciding whether to upgrade.
Vista Social costs $79/mo for Professional, $149/mo for Advanced, $379/mo for Scale, and custom pricing for Enterprise. Annual billing cuts each tier by 20%.
Does Vista Social have a free plan?
No. Vista Social doesn't offer a permanent free plan. Every tier includes a 14-day free trial with full feature access and no credit card required.
What's included in Vista Social's Professional plan?
The $79/mo Professional plan includes 15 social profiles, 3 users, planning and publishing tools, engagement tools, reports, listening and review tools, the Vista Page link-in-bio tool, DM automations, the Ask Vista AI assistant, and 10,000 DM contacts.
Does Vista Social charge per user or per profile?
Vista Social charges per profile within each tier, with a capped number of included users per plan. Extra profiles and extra users are both available as customizable add-ons.
Can I try Vista Social before paying?
Yes. Vista Social offers a 14-day free trial with full feature access and no credit card required — this is the only no-cost way to access the platform, since there's no permanent free plan.
What add-ons cost extra on Vista Social?
Employee Advocacy costs $199/month for 25 employees after a free trial period, Listening costs $75/month for social, web, and news monitoring beyond your own connected profiles, and X (Twitter) publishing and analytics cost $29/month — all priced the same across every tier.
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