Metricool pricing starts at $0 for one brand, $25/month (monthly) or $20/month (annual) for up to 10 brands on Starter, and $67/month (monthly) or $53/month (annual) for up to 15 brands on Advanced. The catch most reviews skip: team management, approval workflows, and Zapier integrations are locked behind Advanced — which costs more than several competing tools that include those features at a lower price.
This guide covers every plan, what each one actually includes, and when a different tool fits better. If you're benchmarking across the market, the social media management cost guide gives useful context.
Metricool pricing is built around the number of brands you manage, not users or channels. A "brand" is one connected set of social accounts for a client or business. The Free plan covers 1 brand. Starter scales to 10. Advanced scales to 50. Monthly billing costs up to 24% more than annual.
| Plan | Monthly | Annual | Brands | Key Limit |
| Free | $0 | $0 | 1 | No LinkedIn, no X/Twitter, 20 posts/mo |
| Starter (up to 5 brands) | $25/mo | $20/mo | Up to 5 | No team access, no approvals |
| Starter (up to 10 brands) | $45/mo | $36/mo | Up to 10 | No team access, no approvals |
| Advanced (up to 15 brands) | $67/mo | $53/mo | Up to 15 | Full feature unlock |
| Advanced (up to 25 brands) | $107/mo | $85/mo | Up to 25 | Full feature unlock |
| Advanced (up to 50 brands) | $210/mo | $159/mo | Up to 50 | Full feature unlock |
| Custom | Contact | Contact | Custom | White label, dedicated manager |
Note: Prices verified against Metricool's live pricing page June 2026. Always check metricool.com/prices before committing — Metricool adjusts pricing regularly.
The free plan is genuinely useful for a single creator. It includes scheduling across all major networks except LinkedIn and X/Twitter, up to 20 posts per month, 30 days of analytics history, 5 competitor profiles, and an AI caption assistant — with no credit card required.
It breaks down fast once you need LinkedIn, more than 20 monthly posts, or any kind of reporting. If you're comparing free tiers across tools, the free social media management tools guide is worth a read alongside this one.
Starter covers up to 10 brands at two price points: $25/mo (monthly) or $20/mo (annual) for up to 5 brands, and $45/mo (monthly) or $36/mo (annual) for up to 10.
It adds LinkedIn, unlimited publishing, up to 100 competitor profiles, PDF/PPT reports, unlimited analytics history, and Google Drive and Canva integration.
What it still blocks: team management, role permissions, post approvals, Looker Studio, and Zapier. If you manage multiple social media accounts with even one other person, Starter won't cover your workflow — those features require Advanced.
Advanced starts at $67/month (monthly) or $53/month (annual) for up to 15 brands, scaling to $210/month for up to 50 brands.
It unlocks everything Starter blocks: team and client management, role-based permissions, post approval workflows, full X/Twitter analytics, customizable report templates, Looker Studio, and the full API (Zapier, Make, MCP). This is the minimum viable plan for agencies. For a broader look at what agency-grade tools offer at this price point, see the social media management tools for agencies guide.
One thing to note: X/Twitter posting is available on Starter via a paid add-on, but full analytics only unlock on Advanced. Factor that in if social media metrics across all platforms matter to your reporting.
| Tool | Entry Price | Team Access | Free Plan | AI Image Gen |
| Metricool | $25/mo (5 brands) | Advanced ($67/mo+) | Yes (1 brand) | No |
| Turrboo | $29/mo | $59/mo flat, 3 users | Yes (2 channels) | Yes, from $29/mo |
| Hootsuite | $99/mo | Included | No | No |
| Buffer | $6/channel | $12/channel | Yes (limited) | No |
| SocialPilot | $30/mo | $100/mo+ | No | No |
| Later | $25/mo | $50/mo+ | Yes (limited) | No |
| Sendible | $29/mo | $89/mo+ | No | No |
Metricool's per-brand model is cost-efficient for solo operators. The cost climbs quickly once you need team access. Hootsuite pricing starts at $99/month — Metricool Advanced at $67/month covers more brands for less, even if team features are comparable. For scheduling tool comparisons specifically, see the best social media scheduling tools guide.
I'm Ash, founder of Turrboo. I built it after Hootsuite raised prices 102% in 2024 and left small teams without an affordable option. Here's the straight comparison.
Metricool wins if you need:
Turrboo wins if you need:
If you're also comparing against Sprout or Buffer, the Sprout Social alternatives guide and Buffer alternatives guide lay out the full field.
Good fit: Solo operators managing a small number of brands who need competitor analytics, ad performance reporting, and per-brand analytics depth.
Harder fit: Teams who need approvals and collaboration without paying Advanced rates, anyone who needs AI image generation, and businesses managing Google Business Profile as a primary channel.
For small businesses weighing options, the social media management for small business guide covers the landscape well.
Metricool pricing rewards solo operators and small agencies who need competitor intelligence and per-brand analytics depth. The free plan is real. Starter is competitive for up to 10 brands without a team.
The gap shows when you need collaboration. Advanced at $67/month is the only path to approvals and team access — and that price point has direct competitors who bundle those features at lower or equal cost.
If competitor tracking and ad analytics are your priorities, Metricool earns its price. If team workflows and AI image generation matter more, the what are social media management tools guide is a good place to map the full field before deciding.
What is Metricool's cheapest paid plan? Starter at $20/month (annual) or $25/month (monthly) for up to 5 brands. It unlocks LinkedIn, unlimited publishing, and reporting — but no team management or approvals.
How much does Metricool cost per month? $0 (Free, 1 brand), $25/mo (Starter, 5 brands), $45/mo (Starter, 10 brands), $67/mo (Advanced, 15 brands), up to $210/mo (Advanced, 50 brands) on monthly billing. Annual saves up to 24%.
Does Metricool include AI tools? An AI caption assistant is included on all plans. There is no AI image generation — you need a separate tool for that. Turrboo includes image generation from $29/month if that matters to your workflow. See the guide on AI in social media for what to look for.
Can multiple users access one Metricool account? Only on Advanced ($67/mo+ monthly). Starter is single-user only.
Is Metricool good for agencies? Yes, if your priority is per-brand analytics and competitor tracking. Advanced covers up to 50 brands with team management and approvals. If flat-rate team pricing matters more, compare the options in the social media management tools for agencies guide.
How does Metricool pricing compare to Hootsuite? Metricool is significantly cheaper. Hootsuite starts at $99/month and removed its free plan in 2023. Metricool's Advanced covers 15 brands at $67/month. See the full Hootsuite pricing breakdown.
Hootsuite remains a powerful social media management platform in 2026, but pricing scales quickly for growing teams. Here’s a detailed breakdown of Hootsuite plans, features, costs, and the best alternatives worth considering.
