| Plan | Price | Channels | Users | Free Trial |
| Free | $0 | 6 | 1 | — |
| Standard | $15/mo | 12 | 1 (+$12/user) | 15 days |
| Professional | $40/mo | 12 | 1 (+$12/user) | 15 days |
| Premium | $65/mo | 14 | 3 (+$12/user) | 15 days |
| Agency | $320/mo | 140 | 5 (+$12/user) | 15 days |
| Agency Plus | $460/mo | 280 | 5 (+$12/user) | 15 days |
One brand, six channels, one team member. You get 5 AI credits and the zShare browser extension. Post scheduling and the content calendar are not included. Fine for testing — won't support a real social media content strategy.
Unlocks multi-channel publishing, a content calendar, image editing, user tagging, summary reports, and draft management. 40 AI credits, 12 channels, one team member. The minimum usable plan for consistent social media scheduling.
Add-ons: Extra brands $15/mo. Extra users $12/mo each.
Adds bulk scheduling, RSS feed, media library, repeat posting, monitoring dashboard, CustomQ, Instagram first comment, and direct Messages. Best value tier for solo marketers who need publishing depth without team features.
Add-ons: Extra brands $17/mo. Extra users $12/mo each.
The plan most growing teams actually need. You get SmartQ, a unified inbox, approval workflows, custom reports, UTM parameters, Zoho CRM and Desk integrations, and three team members included. It's the only plan with the inbox and approvals. If you're tracking social media metrics seriously, the custom reports make Premium hard to skip.
Add-ons: Extra brands $23/mo each.
10 brands (140 channels), 5 team members, white-label reporting, client invites, and a custom portal view. Agency Plus ($460/mo) extends to 20 brands. Most small agencies will find $320/month difficult to justify — see our roundup of social media management tools for agencies for leaner alternatives.
Extends Agency to 20 brands (280 channels) with the same 5 team members. All Agency features are included — the extra spend buys channel capacity, not new features. Additional brands can still be added at $92 per 5 brands/month.
Zoho offers text-based AI credits but no image generation. The role of AI in social media has expanded fast — if you want AI-generated visuals without a separate Canva subscription, you need a scheduler that bundles it.
| Feature | Zoho Social Premium ($65/mo) | Turrboo Team ($59/mo) |
| Channels | 14 (1 brand) | 15 |
| Team members | 3 included | 3 included |
| Unified inbox | ✅ | ✅ |
| Approval workflows | ✅ | ✅ |
| Sentiment analysis | ✅ inbox-level | ✅ inbox-level |
| AI image generation | ❌ | ✅ included |
| Google Business Profile | ❌ | ✅ included |
| AI caption credits | 40/mo | 6M/mo |
| Zoho CRM integration | ✅ | ❌ |
| Price | $65/mo | $59/mo |
Turrboo Team delivers more channels, more AI credits, GBP support, and AI image generation for $6 less per month — all from a single queue when you post to multiple social media accounts.
The exception: teams running sales or support through Zoho CRM or Desk. Those integrations are a genuine advantage Turrboo doesn't match.
| Plan | Price | Channels | Users | Key Inclusions |
| Free | $0 | 2 | 1 | 30 posts/month, no AI, no credit card |
| Essentials | $29/mo | 7 | 1 | AI captions, AI image gen, hashtag generator |
| Team | $59/mo | 15 | 3 | Everything + inbox, approvals, sentiment analysis |
| Agency | $129/mo | 40 | 10 | All features, white label |
Annual billing saves 20% across all plans. Turrboo runs 8 platforms from one dashboard — Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, and Google Business Profile — globally, no geo-restrictions.
Sentiment analysis applies to messages, comments, and replies on your connected accounts. It does not monitor web-wide brand mentions or third-party sites.
For teams prioritising AI features, multi-platform reach, or a tighter budget, it's worth exploring alternatives before committing to any Zoho Social plan.
The gaps are real across all Zoho Social plans: no Google Business Profile, no AI image generation, and agency pricing that jumps to $320/month. If any of those gaps matter to your workflow, it's worth comparing before you commit.
Standard at $15/month. It covers 1 brand, 12 channels, and 1 team member, with multi-channel publishing, a content calendar, and summary reports. The free plan exists but excludes the calendar and scheduling.
Three users are only included at Premium ($65/mo). On Standard and Professional, the Zoho Social cost for extra team members is $12/user/month. A 3-person Professional team pays $64/month — nearly identical to just upgrading to Premium.
No. Zoho offers text AI credits only. Turrboo includes AI image generation from the Essentials plan ($29/month), alongside caption and hashtag generation.
Can you save with annual billing?
SocialPilot starts at $30/month — but bulk scheduling is locked behind the $100/mo tier, and per-user and per-account add-ons mean most teams pay more than the sticker price. This guide breaks down every plan, the real cost math, and what to check before you commit.
Sprout Social pricing starts at $79 per seat/month and scales up to enterprise-level plans with advanced analytics, reporting, and customer care tools. This guide breaks down every plan, add-on, and feature to help businesses choose the right setup in 2026.
