Sendible starts at $29/month — but if you need white-label reporting, the real cost jumps to $614/month. That's not a small-print footnote; it's a structural feature of how Sendible is priced. Here's what each plan actually costs, who it's for, and where the numbers break down.
Sendible uses bundled user-profile pricing: each plan includes a fixed number of users and social profiles together. Plans run from $29/month (Creator, 1 user, 6 profiles) to $750+/month (Enterprise, 80 users, 400 profiles). Annual billing saves 15%. White-label is only available as a paid add-on on Advanced and Enterprise tiers — it cannot be added to Creator, Traction, or Scale regardless of budget.
| Plan | Monthly Price | Annual Price/mo | Users | Social Profiles | Best For |
| Creator | $29 | ~$25 | 1 | 6 | Solo freelancers |
| Traction | $89 | ~$76 | 4 | 24 | Small teams |
| Scale | $199 | ~$170 | 7 | 49 | Growing agencies |
| Advanced | $299–$524 | ~$255–$445 | 20–35 | 100–175 | Mid-size agencies |
| Enterprise | $750–$891 | ~$638–$757 | 80–95 | 400–475 | Large agencies |
Advanced and Enterprise require a demo — no self-serve option.
Creator ($29/month) covers 1 user and 6 social profiles. It includes unlimited scheduling, AI Assist, basic reporting, and Canva, Dropbox, and Google Drive integrations. The limit bites fast — one client across Facebook, Instagram, LinkedIn, X, and TikTok fills 5 of your 6 slots. No team members, no approval workflows, no client dashboard. For solo operators comparing entry-level tools, see what social media management tools actually do before committing.
Traction ($89/month) is the first team tier: 4 users, 24 social profiles, approval workflows, and client dashboards. At $22.25/user it's Sendible's most cost-efficient tier per seat. The hard wall: white-label is gated to Advanced and above. For small agencies evaluating options, our social media management tools for agencies breakdown covers the full landscape.
Scale ($199/month) gives you 7 users and 49 social profiles, adding campaigns, a content library, custom reports, and automated report delivery. It handles a real agency workload — 10–12 clients with 4 profiles each fits inside the 49-profile cap. Same constraint as Traction: white-label and SSO are unavailable here.
Advanced ($299–$524/month) is where white-label unlocks — but only as a paid add-on starting at $315/month. At base: $299 (plan) + $315 (white-label) = $614/month. On annual billing: ~$523/month combined. The tier scales from 20 users/$299 up to 35 users/$524 in increments.
Enterprise ($750–$891/month) serves 80–95 users and 400–475 profiles. SSO is exclusive to this tier — if your organization requires single sign-on, you're paying $750+/month regardless of headcount. Note the gap: Advanced caps at 35 users, Enterprise starts at 80. Teams of 36–79 have no published tier — contact sales.
Three things push actual spend above the headline plan price:
White-label add-on — Available only on Advanced ($299+) and Enterprise ($750+). Starts at $315/month (monthly) or $268/month (annual). Agencies needing branded client portals must budget for both the plan and this add-on. Understanding the full cost of social media management — add-ons included — matters before signing.
Profile overages — Profiles and users are bundled. Hitting your cap means upgrading tiers, not buying add-ons. Moving from Scale (49 profiles) to Advanced (100 profiles) adds $100/month.
SSO — Enterprise-only at $750+/month. No workaround for smaller teams with strict IT requirements.
| Tool | Entry Price | Mid-Tier | White-Label | Free Plan |
| Sendible | $29/mo | $199/mo | Advanced+, paid add-on | ❌ (14-day trial) |
| Turrboo | $0 | $59/mo | Agency plan ($129/mo) | ✅ 2 channels |
| Hootsuite | $99/mo | $249/mo | ❌ | ❌ |
| Buffer | $6/channel | $12/channel | ❌ | ❌ |
| SocialPilot | $30/mo | $100/mo | Reports on Premium | ❌ |
| Agorapulse | $99/user/mo | $149/user/mo | ❌ | ❌ |
| Sprout Social | $199/seat/mo | $299/seat/mo | ❌ | ❌ |
Agorapulse charges per user — a 3-person team runs $297–$597/month. Sprout Social at $199/seat means a 7-person team costs $1,393/month versus $199/month flat on Sendible Scale. Sendible wins on per-user cost versus both. For full breakdowns, see Hootsuite pricing and Sprout Social pricing.
Try Turrboo free — 2 channels, 30 posts/month, no credit card required. Start free →
Both tools cover scheduling, multi-account posting, approval workflows, and AI content. The split is on price and scale.
Sendible wins for high-volume agencies (50+ profiles), deep campaign reporting, white-label client portals (with the add-on budget), and SSO compliance.
Turrboo wins for small teams on a budget, Google Business Profile management (included from the free plan — rare at this price), AI image generation without extra cost (from $29/mo), and sentiment analysis without a four-figure monthly bill.
Direct cost comparison for a 3-person team:
| Tool | Monthly Cost | Users | Channels |
| Turrboo Team | $59 | 3 | 15 |
| Sendible Traction | $89 | 4 | 24 |
| Agorapulse Standard | $297 | 3 | varies |
| Sprout Social Standard | $597 | 3 | unlimited |
For a 10-person agency needing white-label: Sendible Advanced plus the add-on runs ~$614/month. Turrboo Agency ($129/month) covers 40 channels, 10 users, and white-label outright. That's a $485/month difference.
Sendible makes sense if you have 20+ team members, white-label is a core deliverable with budget to match, or you manage 50+ profiles and need Sendible's reporting depth.
Sendible doesn't make sense if your team is 8–15 people (the gap between Scale's 7-user cap and Advanced's 20-user minimum means you're overpaying), you need white-label but can't absorb $614/month, or you want AI image generation included — Turrboo's AI assistant covers that from $29/mo. Solo operators should consider free social media management tools before paying for Creator.
Sendible's bundled pricing is legitimate value for agencies with 7–35 people. Scale and Advanced compare well against per-seat tools like Agorapulse and Sprout Social. The watch-outs: white-label adds $315/month to the real cost, SSO is Enterprise-only, and the 36–79 user range has no published tier.
For smaller teams needing Google Business Profile support, AI tools, or inbox sentiment analysis without a four-figure monthly commitment, Turrboo starts at $59/month flat.
How much does Sendible cost per month?
Plans start at $29/month (Creator, 1 user, 6 profiles), $89/month (Traction, 4 users, 24 profiles), $199/month (Scale, 7 users, 49 profiles), $299+/month (Advanced, 20–35 users), and $750+/month (Enterprise, 80–95 users). Annual billing saves 15%.
Does Sendible have a free plan?
No — only a 14-day free trial on lower tiers. If you need a permanently free option, Turrboo's free plan covers 2 channels and 30 posts/month, no credit card required.
How much does Sendible's white-label option cost?
White-label is a paid add-on available only on Advanced ($299+/month) and Enterprise ($750+/month). It starts at $315/month (monthly billing) or $268/month (annual). Total at Advanced base: ~$614/month.
What's the difference between Sendible plans?
Creator is solo-only. Traction adds team collaboration. Scale adds campaigns and custom reporting. Advanced unlocks white-label as a paid add-on. Enterprise adds SSO. Each jump bundles more users and profiles together.
Is Sendible good for small agencies?
Yes, with caveats. Traction ($89/month) handles 4 people and 24 profiles well. Scale ($199/month) fits 7 people managing 10–12 clients. White-label isn't available until Advanced ($299+), which is oversized for most small agencies. For budget-conscious teams, see our guide to social media management for small business.
What's a cheaper alternative to Sendible for small teams?
Turrboo Team at $59/month covers 3 users, 15 channels, approval workflows, sentiment analysis, AI image generation, and Google Business Profile management — $360/year less than Sendible Traction for a 3-person team.
Sprout Social pricing starts at $79 per seat/month and scales up to enterprise-level plans with advanced analytics, reporting, and customer care tools. This guide breaks down every plan, add-on, and feature to help businesses choose the right setup in 2026.
