SocialPilot starts at $30/month — but bulk scheduling is locked behind the $100/mo tier, and per-user and per-account add-ons mean most teams pay more than the sticker price. This guide breaks down every plan, the real cost math, and what to check before you commit.
| Plan | Monthly Price | Channels | Users | Free Plan? |
| SocialPilot Essentials | $30/mo | 7 | 1 | ❌ 14-day trial |
| SocialPilot Standard | $50/mo | 15 | 3 | ❌ |
| SocialPilot Premium | $100/mo | 25 | 6 | ❌ |
| SocialPilot Ultimate | $200/mo | 50 | Unlimited | ❌ |
Prices verified May–June 2026. Confirm at SocialPilot pricing page before purchasing.
Built for independent professionals. The SocialPilot Essentials plan number of social accounts is 7, for 1 user. You get basic scheduling, a content calendar, 500 AI credits, content library, basic analytics, and approval workflows. No social inbox. No bulk scheduling. You cannot add extra users at any price on this tier.
Annual price: $25.50/month. Good fit for a solo freelancer with 2–3 clients — but the walls close fast. If you're managing multiple social media accounts across more than a handful of clients, you'll outgrow it quickly.
The first plan with a social inbox and team access — 15 accounts, 3 users, 1,000 AI credits. Adds team collaboration, manager approval, basic analytics with PDF reports (3 months of historical data), and UTM parameters. Still no bulk scheduling. That feature doesn't arrive until the $100/month tier, which is a real limitation for any agency posting at volume.
Extra users: $5/user/month. Extra accounts: $4/account/month.
Annual price: $42.50/month.
The add-on math turns fast here: a team of 9 users on Premium pays $100 + $15 = $115/month effective. Add 5 accounts beyond the cap: $135/month — $1,620/year against a $1,200 sticker price.
Annual price: $85/month.
For established agencies and multi-location brands. 50 accounts, unlimited users, unlimited AI credits, advanced white-label reporting, a dedicated account manager, and up to 24 months of historical data. At this tier you're paying for support infrastructure and scale — not cutting-edge AI features.
Annual price: $170/month.
| Feature | SocialPilot Standard ($50/mo) | SocialPilot Premium ($100/mo) | Turrboo Team ($59/mo) |
| Social accounts | 15 | 25 | 15 |
| Users | 3 | 6 | 3 |
| Social inbox | ✅ | ✅ | ✅ |
| Bulk scheduling | ❌ | ✅ | ✅ |
| AI caption generator | ✅ 1,000 credits | ✅ 5,000 credits | ✅ 1M credits |
| AI image generation | ❌ | ❌ | ✅ |
| Sentiment analysis | ❌ | ❌ | ✅ |
| Approval workflows | ❌ | ✅ | ✅ |
| White-label reporting | ❌ | ✅ | ❌ |
| Per-user add-ons | $5/user/mo | $5/user/mo | None |
| Annual discount | 15% | 15% | 20% |
| Free plan | ❌ | ❌ | ✅ 2 channels |
Turrboo's sentiment analysis applies to messages, comments, and replies coming into your connected accounts — it does not monitor web-wide brand mentions or third-party sites.
The clearest head-to-head: Turrboo Team ($59/mo) versus SocialPilot Premium ($100/mo). Both support 3-user teams with approval workflows and bulk scheduling. Turrboo costs 41% less and includes AI image generation and inbox sentiment analysis. SocialPilot Premium adds white-label PDF reports and 10 more social accounts.
If white-label reporting is a hard requirement, SocialPilot Premium wins that point. If it isn't, you're paying $41/month — $492/year — for features you don't need.
Before committing, run the real numbers: accounts you need today, team size in six months, and which features are actually non-negotiable. If you're still benchmarking what social media management should cost for a team your size, start there.
Essentials is $30/mo, Standard $50/mo, Premium $100/mo, and Ultimate $200/mo. Annual billing saves 15%. Additional users cost $5/user/month and extra accounts $4/account/month. Enterprise is custom pricing via sales.
The Essentials plan supports 7 social media accounts for 1 user. Standard includes 15, Premium 25, and Ultimate 50. Any plan can add accounts at $4/month per profile.
No — only a 14-day free trial across all paid tiers. Turrboo offers a permanent free plan with 2 channels and 30 posts/month, no credit card required. See our full list of free social media management tools if that matters for your decision.
For solo users managing under 7 accounts, Essentials ($30/mo) works. For small teams needing bulk scheduling, the jump to Premium ($100/mo) is steep. Turrboo Team ($59/mo) covers the same team size with bulk scheduling, AI image generation, and sentiment analysis included — and tracking social media metrics is easier when you're not paying for features you don't use.
Turrboo Team at $59/month. It covers 15 channels, 3 users, social inbox, bulk scheduling, approval workflows, AI caption and hashtag generation, AI image generation, and inbox sentiment analysis — all at a flat rate with no per-seat charges.
Sprout Social pricing starts at $79 per seat/month and scales up to enterprise-level plans with advanced analytics, reporting, and customer care tools. This guide breaks down every plan, add-on, and feature to help businesses choose the right setup in 2026.
