Loomly's Starter plan is $65/mo — and its mid-tier Beyond plan is now $332/mo. That's not a typo. If you're shopping for tools that let you post to multiple social media platforms with better pricing and fewer feature gaps, you have real options. Below are 8 Loomly alternatives ranked by use case, with exact prices, honest pros and cons, and a clear answer to who wins each matchup.
Loomly alternatives are social media management tools that handle scheduling, content planning, approval workflows, and analytics across multiple platforms. The best Loomly alternative depends on your team size, budget, and whether you need features like AI content generation, client approvals, or a unified social inbox — all areas where Loomly's lower plans fall short.
| Tool | Entry Price | Channels Supported | Key Differentiator | Free Plan? |
| Turrboo | $0 Free / $29/mo Essentials | 8 (incl. GBP & X) | AI image gen included, flat team pricing | ✅ Yes |
| Planable | $39/workspace/mo | Facebook, Instagram, LinkedIn, X, YouTube, Pinterest, TikTok, Threads, GMB | Best-in-class approval workflows | ❌ No |
| Metricool | $0 Free / $25/mo Starter | Most major platforms | Deep analytics at low cost | ✅ Yes |
| Buffer | $6/channel/mo | Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube, Mastodon | Per-channel pricing, great for solos | ✅ Yes |
| MeetEdgar | $29.99/mo Eddie | Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube | Evergreen content recycling and automation | ❌ No |
| Hootsuite | $99/mo Standard | 35+ platforms | Broadest platform coverage, social listening | ❌ No |
| SocialPilot | $30/mo Essentials | Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube, GMB | High-volume bulk scheduling | ✅ Trial |
| Iconosquare | $39/mo Launch | Facebook, Instagram, LinkedIn, X, TikTok, Pinterest | Deep analytics and competitor benchmarking | ❌ No |
Loomly does several things well. Its content calendar is clean, the post ideas feature is genuinely useful, and the RSS feed integration is one of the more underrated features in this category. For a solo marketer or a two-person team, it can be a comfortable fit.
The problems start when you need to scale. Custom approval workflows are locked behind higher-tier plans. Analytics stay basic unless you upgrade. X (Twitter) is not supported. And that mid-tier price jump to $332/mo is severe — it puts Loomly above Sprout Social's entry pricing and well above what most small teams expect to pay.
Teams managing multiple clients hit the ceiling fast. Agencies with five or more users face pricing that compounds quickly, while features like white-label reporting and advanced roles remain out of reach on starter tiers. If you're weighing up the true cost of social media management across your stack, Loomly's jump from $65 to $332 between tiers is hard to justify for most teams.
That's the gap these alternatives fill.
Entry price: Free (2 channels, 30 posts/month) / Essentials $29/mo / Team $59/mo / Agency $129/mo
Platforms: Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, Google Business Profile
Turrboo was built specifically in response to what happened when Hootsuite raised prices by 102% in 2024 and eliminated its free plan. Small teams and agencies were left hunting for a multi-platform tool that didn't punish them for needing more than one account.
The Turrboo Team plan ($59/mo) covers 15 channels, 3 users, a unified social inbox, approval workflows, and sentiment analysis — all in one flat price. No per-seat charges. For comparison, a 3-person team on Agorapulse pays $297–$597/mo for the same features. Sprout Social gates sentiment analysis to its Advanced plan at $399/seat/mo. Turrboo includes it at $59/mo flat.
Standout features:
Honest limitations:
Turrboo is not a graphic design tool, video editor, or link-in-bio platform. If you need Canva-style design, Later's link-in-bio, or enterprise web listening (Brandwatch, Sprinklr tier), Turrboo is not the right fit. It's a scheduling and publishing tool — and it does those things well at a price that doesn't scale against you.
Who wins: Small teams and agencies managing multiple platforms who need AI tools, approval workflows, and inbox management without per-seat pricing.
Entry price: $39/workspace/mo Basic / $59/workspace/mo Pro
Platforms: Facebook, Instagram, LinkedIn, X, YouTube, Pinterest, TikTok, Threads, Google My Business
Planable's core strength is the approval experience. Clients can review and approve posts through a shareable link — no login required. The content renders exactly as it will look on the platform, which cuts down the "what does this actually look like?" back-and-forth that slows most agency workflows.
Four content views (Feed, Calendar, Grid, List) make it easy to switch context. The grid view is particularly useful for brands with a strong Instagram aesthetic. Multi-level approvals let you set internal review tiers separately from client sign-off, which is the right architecture for agencies managing multiple brands. If team collaboration is your primary bottleneck, Planable is the most focused tool for it in this list.
Important pricing note: Planable prices per workspace, not per user. All paid plans include unlimited users. The Basic plan ($39/workspace) caps at 60 posts/month and 4 social profiles per workspace. The Pro plan ($59/workspace) extends to 150 posts and 10 profiles. Analytics and social inbox are paid add-ons ($14/workspace/mo and $9/workspace/mo respectively) — they're not included in the base price.
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Who wins: Agencies and brand teams where client approval speed is the primary bottleneck. If your biggest pain point is the revision loop, Planable is the right tool.
Entry price: Free / $25/mo Starter (up to 5 brands) / $67/mo Advanced
Platforms: Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Google Business Profile, Twitch, and others
Metricool is the analytics-first tool in this category. Its reporting is deeper than most tools at this price point — exportable, visual, and genuinely useful for presenting results to clients or stakeholders. If you spend a significant amount of time tracking social media metrics and building reports, Metricool is built around that workflow in a way most schedulers aren't.
The free plan is a real free plan, not a 14-day trial. You get one brand, limited posts, and basic analytics — enough to test the tool properly. Starter at $25/mo unlocks up to 5 brands, which makes it accessible for small agencies.
For a deep dive on what Metricool costs at each tier, see Metricool pricing. If you've already tried Metricool and it's not the right fit, Metricool alternatives covers the next tier of options.
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Who wins: Freelancers, solo marketers, and small agencies for whom reporting is the primary deliverable. If you spend a lot of time building client reports, Metricool is worth serious consideration.
Entry price: Free (3 channels) / $6/channel/mo Essentials / $12/channel/mo Team / $120/mo Agency
Platforms: Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube, Mastodon, Shopify
Buffer is approachable. The UI is fast, the learning curve is flat, and the per-channel pricing model makes it genuinely affordable for a creator managing one or two accounts. For Instagram-focused creators, it pairs well with a clear Instagram marketing strategy — scheduling without complexity at $6/mo for one channel.
The engagement workspace lets you reply to comments and flag important messages, and Buffer's link-in-bio tool (Start Page) provides a lightweight alternative to Linktree — useful for creators who don't want yet another tool in their stack.
For more on Buffer pricing across tiers and channel counts, see Buffer pricing. If you're weighing Buffer against other lightweight tools, Buffer alternatives runs through what else is at that price point.
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Who wins: Solopreneurs managing 1–3 platforms who want simple scheduling and a link-in-bio without paying for features they don't need.
Entry price: $29.99/mo Eddie / $49.99/mo Edgar
Platforms: Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube
MeetEdgar takes a different approach to scheduling. Instead of a linear queue that empties out, it builds a categorized content library that recycles automatically. You write a post once, slot it into a category, and Edgar keeps republishing it on rotation — indefinitely, if you want.
This is genuinely useful for a specific type of content operation: teams with a deep bank of evergreen posts (FAQs, testimonials, product features, tips) that are worth republishing rather than disappearing after one run. You can write multiple variations of the same post so it doesn't feel repetitive when it recycles. Combined with a solid social media content strategy that separates evergreen from timely content, the automation can save several hours a week.
The RSS feed integration pulls in articles from external sources, generates draft posts automatically, and feeds them into your queue. An A/B testing feature lets you track which headline or image variation drives more clicks, so recycled posts improve over time. The Eddie plan ($29.99/mo) covers 5 social accounts and 10 weekly automations. Edgar ($49.99/mo) scales to 25 accounts and 1,000 weekly automations for heavier content operations.
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Who wins: Solo creators and small brands with a strong evergreen content library who want their best posts to keep working without manual re-scheduling.
Entry price: $99/mo Standard / $249/mo Advanced / $739/mo Enterprise
Platforms: 35+ platforms including all major networks
Hootsuite is the oldest name in this category, and it still carries weight for enterprise teams. The platform covers more social networks than any tool on this list. Social listening, ad management, and employee advocacy tools are all native. For a large marketing department running paid and organic simultaneously, the breadth is hard to match.
Worth noting: Hootsuite removed its free plan in 2023 and raised Standard pricing significantly in 2024 — the same move that prompted Turrboo's founding. At $99/mo entry with no free option, it's now firmly a mid-market and enterprise product. For a full breakdown of what each tier includes, see Hootsuite pricing. If you're actively comparing options at that price point, Hootsuite alternatives covers what else is available.
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Who wins: Enterprise teams with complex social listening needs and multi-network ad spend to manage.
Entry price: $30/mo Essentials / $100/mo Premium / $200/mo Ultimate
Platforms: Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube, Google Business Profile
For a detailed look at what each SocialPilot tier includes, see SocialPilot pricing. If you're comparing it against other agency-focused tools, SocialPilot alternatives lays out how it stacks up.
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Who wins: Agencies managing high post volumes who batch-schedule content and need client access controls without credential sharing.
Entry price: $39/mo Launch / $83/mo Scale / $139/mo Excel
Platforms: Facebook, Instagram, LinkedIn, X, TikTok, Pinterest
Iconosquare is an analytics-first tool — it prioritizes measurement over scheduling. Where most tools in this list offer analytics as a supporting feature, Iconosquare builds the whole product around performance data. The Launch plan ($39/mo) gives you standard analytics with 1 year of data retention, best time to post suggestions, and AI caption writing for 1 user and 5 profiles. The Scale plan ($83/mo) adds competitor and hashtag tracking, approval workflows, a unified inbox, and 2 years of data retention for up to 3 users.
The competitor benchmarking becomes genuinely useful at Scale tier. You can track how your accounts perform against industry peers, identify content gaps, and build strategy around actual performance data. For Instagram-heavy teams, this pairs well with understanding your Instagram metrics — Iconosquare gives you the granularity to act on them. White-label reporting arrives at the Excel plan ($139/mo) — relevant for agencies that send branded reports to clients.
The platform also surfaces posting-time recommendations based on your own historical data, which tends to be more accurate than generic "best time to post" averages.
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Who wins: Analytics-heavy teams and agencies for whom reporting is the primary client deliverable — and who already have a separate scheduling workflow they're happy with.
Choosing comes down to three questions: how many platforms you manage, how many people are on your team, and which features you actually use week to week.
If approval workflows and client sign-off are the primary bottleneck, Planable is built for that.
If analytics and reporting are your core deliverable, Metricool or Iconosquare give you the most depth per dollar — at different price points and platform coverage.
If evergreen content automation is the priority and your team is small, MeetEdgar's recycling library saves more time than a standard scheduler.
If multi-platform scheduling and AI tools at flat team pricing are what you need, Turrboo delivers that at $29–$59/mo without the per-seat multiplier.
If you're a solo creator on one or two platforms, Buffer's per-channel pricing keeps costs low.
For small businesses working out which tool fits their stage, social media management for small business breaks down the decision by team size and budget. Agencies evaluating options at scale should look at social media management tools for agencies for a wider comparison across use cases.
What is the best free Loomly alternative?
Turrboo's free plan includes 2 channels and 30 posts/month with no credit card required. Metricool also has a usable free plan for 1 brand. Buffer's free plan covers 3 channels but limits scheduling depth. Loomly itself only offers a 15-day trial, not a permanent free tier.
Why are agencies switching away from Loomly in 2026?
The mid-tier Beyond plan jumped to $332/mo, which puts Loomly in premium-bracket pricing. Many agencies also cite that collaboration and approval features are gated behind higher plans, while competitors like Planable and Turrboo include those features at much lower price points.
What is the best Loomly alternative for small teams?
Turrboo Team ($59/mo) covers 15 channels and 3 users with a flat price — no per-seat costs. Planable is strong if client approval workflows are the priority. Metricool works well if analytics are the primary need and team collaboration is minimal.
Does Loomly support X (Twitter)?
No. Loomly does not support publishing to X. If X is part of your channel mix, tools like Turrboo, Buffer, Hootsuite, and SocialPilot all support it natively. Turrboo's X/Twitter scheduler is included from the free plan.
Is Planable cheaper than Loomly?
Planable starts at $39/workspace/mo and includes unlimited users, which makes it cheaper per-person than Loomly for most teams. Loomly's Starter at $65/mo supports fewer users and locks approval workflows behind higher tiers. For teams where approvals are central to the workflow, Planable's model is more cost-effective.
What tools like Loomly include AI content generation?
Turrboo includes AI caption generation, AI hashtag generation, and AI image generation from the Essentials plan ($29/mo). Most Loomly alternatives offer some AI caption tools, but AI image generation is less common — and typically costs extra when it is available. Iconosquare includes AI caption writing from its Launch plan but no image generation.
