A pinned post is a piece of content that stays fixed at the top of your social media profile or feed for maximum visibility.
Unlike regular posts that get pushed down as you publish new content, a pinned post holds its place—making it ideal for spotlighting important updates, announcements, or top-performing content. You manually choose which post to pin, and you can unpin or switch it anytime.
On Instagram, a pinned post can be a photo, video, or Reel that appears at the top of your profile grid. With the Instagram pin feature, you can pin up to three posts. This helps you highlight key content—whether it's a recent campaign, a viral post, or something evergreen like a frequently asked question or introduction.
To pin a post, just tap the three dots on any post and select "Pin to your profile". That post will stay visible above all others, even as you publish new content.
Pinning a post is a simple but powerful tactic. It lets you set the tone of your profile for new visitors, promote ongoing campaigns, and drive attention to specific content—like an event announcement or limited-time offer. Because it’s the first thing people see on your feed, a pinned post often gets more views and engagement than a regular post.
Creators and brands typically use pinned posts during product launches, flash sales, or to showcase testimonials and Carousel Posts. It’s also useful for keeping crucial content like contact info, updates, or a Story-linked campaign front and center.
Think of it like your profile’s highlight—only it's right in the feed.
Highlights
Carousel Post
Stories
Feed
Profile Picture
What does pinning a post do? It keeps the selected post at the top of your profile, making it the first thing visitors see.
Can you pin posts on all platforms? Most major platforms—including Instagram, Facebook, X (Twitter), and LinkedIn—support post pinning, though the number of pins and features may vary.
How many posts can you pin on Instagram? Instagram allows you to pin up to three posts at a time.
Do pinned posts get more views? Generally, yes. Because they stay at the top of your profile, pinned posts usually receive more impressions and engagement.
Is pinning permanent? No. You can unpin or replace a pinned post at any time.
