Instagram Highlights are collections of Stories that you choose to showcase permanently on your profile. Unlike regular Instagram Stories that disappear after 24 hours, Highlights live on as clickable folders just below your bio.
They let users (especially brands and creators) curate evergreen content, share FAQs, promote products, tell brand stories, and keep important info visible long after it was first posted.
If your Instagram profile is your storefront, then Highlights are your best window displays.
Instagram Story Highlights are essentially archived Stories that you handpick and organize into themed collections. You can group these by topic — like travel, tutorials, customer reviews, behind-the-scenes clips, product lines, or events.
Each Highlight can have:
You can edit them anytime — add, remove, rename, or change covers.
An Instagram Highlight Cover is the image or icon you choose to visually represent a Highlight folder on your profile. It appears as a circle and acts as both a design element and a navigational aid.
Some popular cover styles include:
Custom covers help your profile look polished and on-brand — especially if you're running a business or content page.
Instagram Highlights play a bigger role than most people think. They:
"Good" Instagram Highlights are purposeful, well-organized, and visually aligned with your brand. A few solid examples:
| Highlight Title | Content Type |
| 💼 Work | Portfolio or case studies |
| 🎬 BTS | Behind-the-scenes content |
| 🛍 Shop | Featured products or collections |
| 🙋 FAQ | Frequently asked questions |
| 💬 Reviews | Customer feedback and testimonials |
| 🗺 Travel | Location-based stories |
| 🎉 Events | Recaps of events or launches |
Instagram Highlights are folders of Stories you can pin to your profile. You can group related Stories, give the Highlight a name, and select a cover image.
No. Unlike regular Stories, Highlights stay on your profile until you manually remove them.
Only for 24 hours after a Story is posted. Once it becomes a Highlight, you can’t see new viewers beyond that period.
Covers give each Highlight a visual identity. They make your profile look clean, professional, and easy to navigate — especially on business or creator accounts.
Anything evergreen or essential — such as product tours, reviews, location guides, tutorials, behind-the-scenes clips, or announcements. It depends on your profile's purpose.
