Reels are short-form vertical videos that allow users to create, edit, and share content on Instagram. Designed for entertainment, discovery, and engagement, Reels have quickly become one of the most powerful tools on social media platforms to boost visibility and reach.
Unlike Stories, which disappear after 24 hours, Reels are permanent unless deleted and can be discovered by anyone on the Explore page. They support music, text overlays, filters, and multi-clip editing—all within Instagram’s app.
A Reel is a vertical video that can last up to 90 seconds (or longer, depending on region and updates) and includes music, effects, and edits. Users can:
While both are video-based, Reels and Stories serve different purposes:
Feature
Reels
Stories
Duration
Up to 90 seconds
1–15 seconds per slide
Visibility
Explore, profile, and feed
Disappear in 24 hours
Edits/Effects
Advanced tools and audio
Limited effects
Discovery
Mostly seen by followers
Reels contribute to higher engagement, greater reach, and algorithmic favor. Brands and creators use Reels to:
1. What is an Instagram Reel used for? Reels are used to entertain, educate, or engage audiences using short-form, discoverable video content.
2. How do Reels differ from regular Instagram videos? Reels are shorter, editable with audio and effects, and optimized for the Explore page, unlike regular feed videos.
3. Can anyone see my Reels? If your profile is public, yes—Reels can appear on Explore and be seen by non-followers.
4. What is the best length for a Reel? The ideal Reel length is 15–30 seconds to maintain viewer attention while delivering value quickly.
5. Are Reels only available on Instagram? No. The "Reels" feature is specific to Instagram, but similar formats exist on other platforms (like TikTok or YouTube Shorts).
