A repost is when you share someone else’s existing content to your own social media feed or story, giving it a second life and wider visibility. On Instagram, this is especially common through Stories or third-party tools.
When people say “repost Instagram” or “repost IG,” they usually mean resharing a post or Story from another account—either to support it, promote collaboration, or keep your feed active without always creating original content.
Instagram doesn’t have a native “repost” button for feed posts (yet), but here are a few common methods:
For repost Instagram Story content you’re tagged in, Instagram allows you to instantly share it to your own Story with one tap.
In short: reposting adds value without starting from scratch—and it increases your chances of engagement and reach.
1. What is reposting on Instagram? It means sharing someone else’s content (post or Story) to your own IG account. It helps expand reach and boost community engagement.
2. How do I repost an Instagram Story? If you're tagged in a Story, you’ll get a DM notification allowing you to repost it directly. If not tagged, you’ll need to screen record and ask for permission.
3. Is it okay to repost someone’s content on IG? Yes, but always give credit and, if possible, ask for permission—especially for feed posts.
4. Can you repost a reel or carousel on Instagram? Not natively, but you can download or screen record the content (with permission), then upload it with credit using third-party tools.
5. Why do brands repost user content? To build trust, show social proof, and keep their content pipeline fresh with real audience interactions.
