Ever feel like you’re doing everything right—posting content, using hashtags, writing blogs—but your brand still feels invisible on Google and social?
You’re not alone.
Here’s the truth: SEO and social media marketing are no longer two separate things you juggle on opposite sides of your desk. In 2025, they’ve merged into one big, messy—but totally manageable—marketing opportunity.
If you’ve ever wondered how SEO and social media can work together, the answer is simple: by creating content that’s both valuable to users and optimized for discovery. SEO brings long-term visibility; social media brings immediate attention. Together, they turn your content into a discovery engine that drives traffic from all angles.
We’re about to walk through:
Let’s say you search “best time to post on Instagram” on TikTok. A creator pops up with a 30-second breakdown and stats. That’s social SEO.
Or you Google “easy lunch recipes” and Pinterest pins, Instagram Reels, and YouTube Shorts show up. Yep—social media SEO at work again.
It’s about optimizing for discovery. Not just from your existing followers, but from people who’ve never met your brand before.
Want to dive deeper? Read our guide: What is Social Media? Explained Through Platforms, Purposes & People
For years, marketers treated this like a debate: SEO vs social media—which is better for traffic?
That’s like asking, “Should I drink water or sleep?” You need both to survive.
You write a great blog. Now what? Post it on LinkedIn. Create a carousel for Instagram. Share a snippet on X.
Check out: How to Create a Social Media Content Strategy That Works
In short: buzz = credibility.
With updates like the Perspectives filter, Google now surfaces Reddit threads, Quora answers, and—you guessed it—social media content like TikToks, Pins, and Shorts in search results.
Let’s be real: these algorithms are like picky roommates. They want different things, but also some of the same things.
| Google SEO | Social Media |
| Keywords, backlinks, content depth | Likes, saves, watch time, freshness |
| Evergreen, long-form content | Short-form, visual, trend-aware |
| Wants authority and helpfulness | Wants attention and engagement |
🎯 The trick? Create helpful content in engaging formats. That way you’re feeding both machines.
Read: 25 Types of Social Media Posts That Actually Get Engagement
Here’s how to actually do all this, step by step:
🎯 Tip: Google your brand name. If your TikTok is missing or your Facebook looks dusty, it’s time for a refresh.
Don’t treat your captions like keyword soup. Use real phrases your audience would search for:
Instead of: “Love this 🥰” Try: “3 lightweight moisturizers that work for oily skin in summer”
Also:
🚀 Pro Tip: Pinterest and TikTok are more hashtag-driven than LinkedIn or Facebook.
Your blog shouldn’t die a lonely death.
Let’s say you wrote a piece on Benefits of Social Media Marketing:
That’s 5+ pieces of content—and each one helps your SEO and social visibility.
If your content makes someone say “Omg, I needed this,” they’ll share it. Simple.
🔗 Bonus read: Best Social Media Platforms to Grow Your Brand in 2025
Using tools like Smash Balloon (or your web dev), embed your TikTok or IG feed on your homepage. Why?
Just make sure it’s mobile-friendly and loads fast.
Look at:
Track those insights in Turrboo and double down on the formats and topics that work.
They feed each other. Fuel each other. And when used together, they can help your content travel further than ever before.
So if you’ve been treating SEO like homework and social media like a lottery ticket, it’s time to merge the two.
🎯 Focus on making useful content 🎯 Package it in ways that people love to consume 🎯 Optimize for both humans and algorithms
Do that, and you’ll start showing up in the places that matter—Google, TikTok, Pinterest, and wherever your people are searching.
Need help keeping it all organized and consistent? Turrboo helps you schedule, repurpose, and optimize across every platform. Try it today and make your content work smarter, not harder.
Yes—but mostly in indirect (yet powerful) ways. Social media drives visibility, traffic, and brand mentions, which can lead to backlinks and brand searches—all of which boost your SEO rankings. Plus, social content is now showing up directly in Google results thanks to updates like the Perspectives filter.
Think of SEO as planting seeds for long-term visibility on search engines, and social media as turning up the volume and getting real-time attention. They serve different purposes but work best together. It’s not SEO vs social media—it’s SEO plus social for sustainable growth.
Use relevant keywords in your captions, bios, and hashtags. Optimize video titles, add subtitles, and write descriptive alt text. Make your content helpful and searchable—whether it’s a Reel, pin, or TikTok. Social platforms are search engines now, so treat them like it.
Absolutely. One blog post can become a week of content: turn it into Reels, carousels, tweets, Pins, or Shorts. Link back to the original post and drive traffic both ways. It saves time and gives your content more chances to be discovered.
It depends on your audience, but TikTok, Pinterest, LinkedIn, and YouTube are powerhouses right now. They have strong internal search engines, and their content frequently appears in Google results. Focus on where your people hang out—and optimize from there.
In 2025, it’s not about likes—it’s about results. This guide covers the social media metrics that actually matter, from engagement rates to conversion KPIs, and how to track them with tools like Turrboo for smarter, goal-driven reporting.
