TikTok trends change daily — from nostalgic audio flips to laugh-out-loud formats that land on Reels and Shorts too. Here’s a roundup of the latest TikTok trends in 2025, with examples, brand tips, and ideas you can copy before they fade from the For You Page.
If there’s one truth about TikTok, it’s this: blink and you’ve missed the next big thing. One day it’s a nostalgic soundbite, the next a new dance, a viral audio loop, or a food hack you didn’t ask for (but now can’t stop craving).
TikTok trends move fast, and keeping up isn’t easy. That’s where we come in. Here are the current TikTok trends 2025 you can jump on right now — complete with sounds, formats, and creative ideas to make them your own.
If you’ve been wondering what’s trending on TikTok this year, these are the formats leading the pack (and sneaking onto Reels and Shorts too).
Source / Audio: Jessie Murph – I Like How I Look
Jessie Murph’s empowering track has sparked a visual format that’s blowing up across TikTok. The trend uses a simple three-clip sequence: two solo shots highlighting your confidence, followed by a final reveal where you’re joined by your favorite person, pet, or passion. The beauty is in its versatility — it celebrates both self-love and the connections that make life brighter.
How to Use This Trend
Scenarios You Can Use It For
Why It Works for Brands
This trend blends authenticity with relatability. A brand can show its product as part of a self-love ritual, or spotlight community by highlighting customers, employees, or fans in the final reveal.
Source / Audio: Confessional-style track
This one hits right in the guilty pleasures zone. The trend invites creators to overlay text listing all the bad habits, red flags, or chaotic quirks they can’t resist — with the header: “Unfortunately, I do love…” The honesty is brutal, but that’s what makes it so funny and relatable.
How to Use This Trend
Scenarios You Can Use It For
Why It Works for Brands
Relatable humor consistently drives engagement — one of the key types of social media posts that keep audiences coming back.. Brands can lean into it by poking fun at customer behaviors (“Unfortunately, I do love midnight snacking” for a food brand) or by highlighting common industry inside jokes.
Source / Audio: Bob Ross audio clip
Bob Ross is back on TikTok — this time, not for his painting tutorials but for his timeless wisdom: “Talent is a pursued interest. In other words, anything you’re willing to practice.” The audio has gone viral as a motivational backdrop for before-and-after clips, showing how skills are built through practice rather than innate talent.
How to Use This Trend
Scenarios You Can Use It For
Why It Works for Brands
This trend is perfect for showcasing product journeys or customer progress stories. For example, a fitness app could highlight a client’s transformation, while a SaaS tool could show “before” vs “after” productivity gains.
Source / Audio: Kelly Clarkson – Breakaway (the “da-da-da-da” section)
It’s not the soaring chorus that’s trending — it’s the rhythmic “da-da-da-da-da” section, which creators have turned into a cue for comedy, nostalgia, and exaggerated reactions. Some use it for playful finger-gun skits, while others sync the beat to lightbulb moments or reflective insights.
How to Use This Trend
Scenarios You Can Use It For
Why It Works for Brands
The trend thrives on timing and relatability. A brand could use it to highlight quick-fire benefits (“Why our product works: fast, easy, reliable, affordable, fun”). It’s versatile enough to be serious or playful.
Source / Audio: Wind sound effect by soundeffects4u
This one’s pure comedy gold. The audio is just the sound of wind blowing, and creators use it to “explain” how they ended up somewhere they weren’t supposed to be — but secretly wanted to go. Think guilty pleasures, late-night cravings, or bad habits disguised as destiny.
How to Use This Trend
Scenarios You Can Use It For
Why It Works for Brands
It’s funny, relatable, and endlessly customizable. Food chains, beauty brands, and e-commerce companies can jump on it by showcasing their products as the “inevitable destination.”
Source / Audio: nana.1 audio loop (“Na na na na…”)
This trend is a simple, funny loop that shows repetitive daily routines. Creators spin or walk in circles while text overlays list the activities they do “all day” — usually the same 3–4 things on repeat. The humor comes from just how painfully accurate it feels.
How to Use This Trend
Scenarios You Can Use It For
Why It Works for Brands
This format is tailor-made for relatable humor. Brands can poke fun at customer habits (e.g., “What do you do all day with our app?” → scroll → scroll → scroll → repeat). It’s low effort but highly shareable.
Jumping on the popular TikTok trends of 2025 isn’t just about being quick — it’s about being smart. Before you film your next “guilty pleasure wind-blown trip to Taco Bell” skit, here are a few ground rules for brands:
Don’t shoehorn your product into every viral sound. If the connection feels forced, users will scroll (or worse, clown you in the comments). Aim for natural integration — like showing your product as part of a relatable moment.
Trends fall into moods: funny, emotional, motivational, chaotic. Play into the trend’s original tone. A serious skincare brand trying to crack jokes in a chaotic meme format? That’s a mismatch. Stick to trends that actually align with your brand personality.
TikTok may start the trend, but Instagram Reels and YouTube Shorts quickly catch on. Repurposing your content across platforms extends reach without extra effort — just tweak captions or overlays for each audience.
Not every trend will land. Use TikTok analytics (and your social dashboard, if you’re using a tool like Turrboo) to see which formats drive engagement. Double down on the ones that perform and leave the rest in the drafts.
TikTok thrives on speed, relatability, and creativity. These six trends are dominating the platform right now, and they all have one thing in common: they’re simple to recreate, yet flexible enough for personal twists.
For creators, it’s about authenticity. For brands, it’s about joining the conversation without forcing the product. Keep your videos short, fun, and true to the trend — and you’ll have a much better shot at hitting the For You Page.
1. How long do TikTok trends usually last?
Most TikTok trends peak within 1–3 weeks, though some sounds or formats stick around longer if they gain momentum across Reels and Shorts. The key is jumping in while they’re still fresh on the For You Page.
2. What’s the best way to find new TikTok trends early?
Regularly scroll your For You Page, check the TikTok “Sounds” tab, and follow trend-savvy creators. Many marketers also use scheduling and analytics tools like Turrboo to track performance across platforms once they join a trend.
3. Can brands use every TikTok trend?
Not really. Some trends might clash with your tone or values. Instead of forcing it, focus on trends where your brand feels like a natural participant. Audiences can spot when something feels inauthentic.
4. Should I cross-post my TikTok trend videos to Reels and Shorts?
Yes! Most trends migrate quickly. Just tweak your captions or overlays for the platform, and remove the TikTok watermark before reposting to avoid reduced reach.
5. How do I measure if a TikTok trend video was successful?
Look beyond likes. Track saves, shares, watch time, and comments to see how engaged your audience really was. If you want a full overview, tools like Turrboo’s analytics dashboard can help compare performance across platforms.
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