How to Find Trending Audio on Instagram (2025 Guide)

Trending audio is Instagram’s secret growth hack. This guide breaks down how to spot viral sounds, save them, and use them to make your Reels stand out.

|September 17, 2025|8 Mins Read
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Introduction

If you’ve been on Instagram lately, you’ve probably noticed something: every second Reel seems to use the same sound. One week it’s a chart-topping song, the next it’s a random meme clip that somehow makes sense for every niche. That’s the power of trending audio on Instagram — and it’s one of the fastest ways to boost your reach and get the algorithm working in your favor.

But here’s the catch: trends move fast. That sound you saved yesterday? Might already be old news by next week. So, how do you actually keep up and find trending audio on Instagram while it’s hot? Or even better — how do you know how to check trending audio on Instagram Reels before everyone else catches on?

That’s exactly what this guide will show you.

how to find trending audio on instagram​

If you’re wondering how to find trending audio on Instagram Reels or how to check trending audio on Instagram, here’s the short version. We’ll explain each step in detail below:

  1. Scroll through Instagram Reels and spot the trending arrow on sounds.
  2. Follow the official @Creators account for trend reports.
  3. Use the Trending Audio list in the Professional Dashboard (US only).
  4. Track what top creators in your niche are using.
  5. Explore the Instagram Explore page & hashtags (#trendingaudio, #viralreels, etc.).
  6. Watch YouTube Shorts and TikTok for sounds that spill over to Instagram.
  7. Search the Meta Sound Collection for popular tracks.
  8. Check Spotify/Apple Music viral playlists and match songs in Instagram’s library.
  9. Use Instagram’s suggested sounds when creating a Reel.

Instagram Reels have become the platform’s favorite child — they get the most visibility, reach, and engagement compared to static posts. And when you layer trending audio on top of your Reel, you’re giving Instagram two things it loves:

  1. Short-form video content (its #1 format).
  2. An audio trend that keeps people watching and sharing.

The result? More exposure, higher engagement, and a better chance of landing on the Explore page.

Take Kendrick Lamar’s Not Like Us. After the 2025 Super Bowl, the track didn’t just dominate Spotify streams — it exploded on Instagram Reels. Everyone from fitness coaches to food bloggers found ways to tie it into their content, and those who jumped early saw massive engagement.

That’s the secret: trending audio isn’t just about what’s popular — it’s about momentum. And if you want to keep that momentum going, make sure you’re also tracking the Instagram metrics that actually matter and using strategies to get more views on Instagram organically

how to check trending audio on instagram

Here are the most effective (and time-saving) ways to spot trending sounds before they peak. Whether you’re wondering how to find trending audio on Instagram Reels specifically or just need a shortcut to check what’s hot right now, these methods cover it all:

1. Explore Instagram Reels

Think of this as “creative research,” not doom-scrolling.

  • Open the Reels tab in the Instagram app.
  • As you scroll, look for the arrow icon next to the audio title — that’s Instagram’s way of saying “this sound is trending.”
  • Tap the audio name → check how many Reels have used it.
  • If it feels right for your content, hit Save Audio to keep it for later.

Pro tip: When you’re making a Reel, Instagram often suggests audios that are starting to trend. Don’t ignore those recommendations — they’re algorithm-approved.

2. Use Instagram’s Professional Dashboard (US-only)

If you’ve got a creator or business account and you’re based in the U.S., you get access to Instagram’s official Trending Audio list.

  1. Go to your profile.
  2. Tap Professional Dashboard.
  3. Select Trending Audio.

You’ll see a curated list of 50 trending tracks — no guesswork needed. (If you’re outside the U.S., skip to the other methods below.)

3. Follow Instagram’s Creators Account

The official @Creators account drops Trend Reports, insights, and even “Instagram Anthems” playlists. If you don’t have time to scroll endlessly, following them is like getting the CliffsNotes version of what’s trending.

Instagram creator account profile screenshot

4. Browse Instagram’s Music Library

When creating a Reel or Story, tap the music icon and head to the Trending tab. This is one of the simplest ways to figure out how to check trending audio on Instagram Reels directly inside the app. Instagram automatically curates sounds that are gaining momentum.

Bonus: the recommendations are often tailored to your content style.

5. Check the Explore Page & Hashtags

The Explore page is like Instagram’s front page for what’s hot beyond your usual feed. Spend a few minutes there and you’ll quickly spot Reels using the same audio again and again.

But don’t stop there — hashtags are underrated when it comes to spotting trends. Search hashtags like #trendingaudio, #viralreels, #instagramtrends, or even niche ones tied to your industry (e.g., #fitnessreels or #foodreels). Tap into those hashtags and check what sounds creators are using right now.

This combo — Explore + hashtags — is a great way to uncover both mainstream and niche tracks that match your brand vibe.

6. Watch Top Creators in Your Niche

Creators with large audiences usually jump on audio trends fast. Following them is like having trend scouts on your feed.

Pro tip: Don’t just copy-paste their content. Think about how you can adapt the audio to your own brand or niche. That’s how you stand out instead of blending in.

how to find trending audio on instagram​ from creators
  • TikTok: Check Trending Sounds, For You Page, or TikTok Creative Center.
  • YouTube Shorts: Tap “Add Sound” → check the Top Sounds list.
  • Spotify/Apple Music: Playlists like Viral Hits or Reels Trends often signal what’s about to pop off.

8. Try the Meta Sound Collection (Bonus Tip)

If you’re managing both Facebook and Instagram, the Meta Sound Collection is a free library of music and sound effects. Sort by “Most Popular” to spot rising tracks. Just remember: they’re only licensed for Meta platforms, not TikTok or YouTube.

how to find trending audio on instagram reels from meta sound collection

Here’s the mistake most creators make: confusing “popular” with “trending.”

A sound with 200,000 Reels might feel big — but if that number hasn’t moved in weeks, it’s probably already past its peak.

Instead, look for:

  • Momentum: Is the number of Reels using it growing daily?
  • Usage sweet spot: Sounds with 5,000–10,000 Reels are often about to blow up.
  • Saves: More creators saving = trend heating up.

Jumping in early is the difference between riding the wave and watching it crash.

  • Stay authentic: Pick sounds that match your brand vibe — forced trends fall flat.
  • Move fast: Most audio trends last only days (a week if you’re lucky).
  • Use everywhere: Don’t limit sounds to Reels. Add them to Stories or even static posts with audio.
  • Make it your own: Put a twist on the trend so it feels fresh, not recycled.
Pro tips on how to find trending audio on instagram​

Conclusion

So, next time you’re scrolling and hear that same song again and again, don’t just vibe to it. Save it, plan a Reel, and ride the trend before it’s gone.

FAQs

1. What does the arrow next to audio mean on Instagram?

It means the sound is trending. Tap it to see how many people are using it and decide if it’s worth jumping on.

2. How do I access Instagram’s Trending Audio list?

If you’re in the U.S. with a creator/business account: Profile → Professional Dashboard → Trending Audio.

3. Why don’t I see trending audio on my account?

The official list is only available in the U.S. for pro accounts. If you’re outside that, use the Reels feed, Explore tab, or music library instead.

4. Can personal accounts use trending sounds on Instagram?

Yes, but you won’t see the curated Trending Audio list. You’ll need to find them through Reels or the Explore page.

5. How can I save trending audio for later use?

Tap the audio name → hit Save Audio. You’ll find it later under Saved → Audio when making a Reel.

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