Loomly pricing starts at $65/mo — and there's a free plan Loomly doesn't advertise. Here's the full 2026 cost breakdown.
Loomly pricing starts at $65/mo for the Starter plan and jumps to $332/mo for Beyond, with annual billing cutting those to $49/mo and $249/mo. Loomly also has a free plan most buyers never find — it's absent from the pricing page and sits inside the billing settings after you sign up.
This guide breaks down every Loomly plan, the two limits that trigger a $267/mo price jump, and how it stacks up against Turrboo if the numbers feel steep.
Loomly pricing includes three public tiers: Starter at $65/mo (12 social accounts, 3 users), Beyond at $332/mo (60 accounts, unlimited users), and custom-priced Enterprise for 61+ accounts. Annual billing saves 25%, dropping Starter to $49/mo and Beyond to $249/mo. Every plan includes a 15-day free trial, and a hidden free plan exists inside account settings.
| Plan | Monthly Price | Annual Price | Social Accounts | Users | Best For |
| Free (hidden) | $0 | $0 | Limited | 1 | Testing the interface |
| Starter | $65/mo | $49/mo | 12 | 3 | Small teams |
| Beyond | $332/mo | $249/mo | 60 | Unlimited | Agencies with larger teams |
| Enterprise | Custom | Custom | 61+ | Unlimited | Large organizations |
Here's what each plan includes — and where the costs escalate.
Loomly restructured its pricing recently, and the changes matter. The platform moved upmarket. Its mid-tier plan now sits at $332/mo, which places Loomly in the premium bracket of social media management tools.
Loomly also did something buyers have wanted for years: it published its prices. Previously, you had to sign up for a trial to see what anything cost. That friction is gone, and the numbers below come straight from the public pricing page.
Loomly's pricing page shows no free tier. One exists anyway.
To find it, sign up for the 15-day trial, open Account Settings, click the Billing tab, and select the Free plan. Loomly doesn't advertise this option anywhere on its marketing site.
The Starter plan costs $65/mo billed monthly, or $49/mo on annual billing. It includes:
Starter delivers strong value inside its limits. Advanced analytics at the entry tier is generous — several competitors gate reporting behind mid or top plans.
The approval workflow inclusion also stands out. Teams that route every post past a client or manager before publishing get real workflow tooling at the entry price.
The catch sits in the hard caps. Exactly 12 accounts. Exactly 3 users. Cross either line and your only move is Beyond, at $267/mo more on monthly billing.
Who it's for: Small businesses and lean teams with a stable account count and no more than 3 collaborators.
Beyond costs $332/mo billed monthly, or $249/mo annually. It includes everything in Starter, plus:
Beyond targets agencies. Unlimited users removes per-seat math entirely — a 15-person content operation pays the same $332/mo as a 4-person one.
Custom branding lets agencies present client-facing calendars under their own identity. Combined with custom roles, it suits shops running structured client approval processes at scale. If that's your operating model, this guide to social media management tools for agencies maps the wider landscape.
The question is whether you need 60 account slots. An agency managing 10 clients with 4 platforms each lands at 40 accounts — comfortable. A 5-person in-house team that outgrew Starter's user cap pays for 48 account slots it may never touch.
Who it's for: Agencies with 20+ client accounts, or any team larger than 3 people committed to Loomly's workflow.
You'll need a sales call for a quote.
Who it's for: Large organizations and holding-company agencies managing 61+ accounts.
Annual billing cuts every Loomly plan by 25%:
That's a larger annual discount than most tools in this category offer — 15–20% is typical. If you've validated Loomly during the 15-day trial and plan to stay, annual billing is the obvious move.
The sticker price only tells half the story. Loomly's real cost depends on two hard limits, and both trigger the same expensive upgrade.
The 4th user. Starter caps at 3 users. Hire one more content person and you must move to Beyond. On monthly billing, that 4th seat effectively costs $267/mo.
The 13th account. Starter caps at 12 social accounts. An agency landing one new client — or a brand expanding to a new platform — can cross this line overnight. Same result: a forced jump to Beyond.
There's no middle tier, no add-on pricing, no per-account top-up. Your software cost doesn't scale smoothly — it steps.
That makes budgeting hard for growing teams. If you're forecasting total spend beyond software, this breakdown of how much social media management costs covers the full picture.
For teams sitting comfortably inside the caps, none of this matters. For teams near the boundary, it should drive the decision.
Where Loomly shines:
Where Loomly falls short:
Loomly is worth the price for approval-heavy teams — agencies and brands where every post passes client or legal review. Its workflow tooling justifies the premium there.
Teams that mostly need scheduling, publishing, and reporting can get equivalent coverage for half the price or less. Auditing which social media metrics you actually report on helps clarify how much analytics depth you're paying for.
If Loomly's brackets don't fit your team, here's how Turrboo's plans line up at each stage.
| Loomly | Turrboo | |
| Free plan | Hidden in billing settings | ✅ Public — 2 channels, 30 posts/month |
| Entry plan | $65/mo Starter (12 accounts, 3 users) | $29/mo Essentials (7 channels, 1 user) |
| Team plan | $332/mo Beyond (60 accounts, unlimited users) | $59/mo Team (15 channels, 3 users) |
| Agency plan | Custom Enterprise (61+ accounts) | $129/mo Agency (40 channels, 10 users, white label) |
| AI image generation | ❌ No | ✅ Yes, from $29/mo |
| Sentiment analysis | ❌ No | ✅ Yes, from $59/mo |
| Annual discount | 25% | 20% |
Loomly prices in two large brackets, while Turrboo runs four flat tiers with smaller steps between them. A 3-person team pays $59/mo on Turrboo Team versus $332/mo on Loomly Beyond — the only Loomly plan that fits a 4th user.
Loomly still wins one clear case. If your deciding factor is multi-step approval states with per-post audit trails and client-facing custom branding, Loomly's workflow depth leads the category. Teams built entirely around client review cycles should shortlist it despite the price.
For most other teams, the gap in monthly cost buys the same core job — planning, publishing, and reporting across platforms.
Turrboo covers 8 platforms from one dashboard: Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, and Google Business Profile. GBP support starts on the free plan, which is uncommon at any price — you can connect it through the Google Business Profile scheduler.
Turrboo Free ($0): 2 channels, 30 posts/month, no credit card required.
Turrboo Essentials ($29/mo): 7 channels, 1 user, and 6M AI credits covering the caption generator, hashtag generator, and AI image generation through the AI Assistant. Most tools charge $20–50/mo extra for AI image generation or don't offer it at all.
Turrboo Team ($59/mo): 15 channels and 3 users at a flat rate — no per-seat pricing. Team adds the social inbox, approval workflows for client review, and sentiment analysis.
Turrboo's sentiment analysis applies to messages, comments, and replies coming into your connected accounts — it does not monitor web-wide brand mentions or third-party sites.
Turrboo Agency ($129/mo): 40 channels, 10 users, every feature, and white label for client-facing work.
Every paid plan includes scheduling, bulk upload and queue management, a week/month content calendar, and analytics and reporting. Annual billing takes 20% off any plan.
The dashboard shows all connected accounts in one view, and the approval workflow walks clients through review without email chains.
Turrboo is not the right pick if you need enterprise web listening or brand mention monitoring across the open web — dedicated listening platforms handle that. For everything else a team of 1–10 does across multiple platforms, the flat tiers keep costs predictable.
Loomly costs $65/mo for the Starter plan (12 accounts, 3 users) and $332/mo for the Beyond plan (60 accounts, unlimited users) on monthly billing. Annual billing reduces these to $49/mo and $249/mo. Enterprise pricing is custom for 61+ accounts.
Yes. Every Loomly plan includes a 15-day free trial with no long-term commitment. You can test Starter or Beyond features before choosing a tier.
Annual billing saves 25%. Starter drops from $65/mo to $49/mo, and Beyond drops from $332/mo to $249/mo. That's $192/year saved on Starter and $996/year on Beyond.
Yes. You can move between Starter and Beyond at any time from your billing settings, and the change takes effect on your next billing cycle.
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