If you’re building anything on TikTok — a brand, a newsletter, a shop, or even a content empire — adding a link to your TikTok bio is one of the easiest ways to send viewers exactly where you want them. But TikTok doesn’t make it super obvious, and the rules sometimes change depending on your account type and region.
Here’s a clean, simple, fully updated guide on how to add a link to your TikTok bio in 2025 (plus what to do if the link option doesn’t show up for you).
That’s the short version. Below is the expanded, no-confusion version creators actually need.
TikTok allows one clickable link in your bio, but the catch is simple: You need a Business Account to unlock it.
Personal accounts usually only allow you to connect Instagram or YouTube. In 2025, most creators who care about growth, conversions, or driving traffic have switched to Business anyway — especially those who use a dedicated TikTok scheduler to plan content more efficiently through tools like Turrboo.
A Business Account unlocks:
And yes — switching to Business still gives you strong reach.
It takes less than 30 seconds:
Once this is set, the “Website” field appears inside your profile editor.
Now that the right settings are active:
Step 1: Go to Your Profile
Tap Profile at the bottom.
Step 2: Tap “Edit Profile”
This opens your editable fields.
Step 3: Select “Website”
This is the clickable link field.
Step 4: Paste Your URL
You can add links to:
Be sure it starts with https://.
Step 5: Save
The link appears instantly on your profile.
If the Website field still isn’t visible, check these:
A. Account type
Make sure you actually switched to a Business Account.
B. App version
Older app versions sometimes hide features. Update TikTok → restart the app.
C. Region rollout
Certain regions reveal features slowly. Clearing your cache or re-logging sometimes helps.
D. Unsupported link
TikTok blocks suspicious or unsafe links. Make sure your URL is secure and clean.
Your link should support your content goals.
Link to a trending-oriented content hub — especially helpful if you follow a TikTok marketing strategy that involves posting consistent, searchable, trend-aligned content.
You can link to pages that expand your short-form videos. For example, if you create tutorials based on entertainment or trending sounds, linking out to deeper resources or content can increase your click-through rate — which pairs well with insights from understanding the TikTok algorithm and how to go viral on TikTok.
Linking to a resource that complements the trending topics you post about works extremely well. This is especially powerful if you regularly check the latest TikTok trends or keep an eye on trending audio on TikTok, since viewers naturally want more context, sources, or tools.
Directly link to:
Direct links tend to convert better than general homepages.
TikTok allows only one clickable link, but you can still give viewers multiple choices by using a mini landing page.
That hub can include:
Creators who follow structured content strategies and plan using a TikTok scheduler and management tool often use these hubs to keep everything organized.
A strong TikTok bio is short, clear, and gives people a reason to click.
Here are examples you can use:
Example 1: Helping creators grow faster. Starter resources ↓
Example 2: Daily fits & finds. Shop favorites below.
Example 3: Simple recipes. Full steps on my site 👇
Example 4: Designer for small brands. Portfolio below.
Example 5: Fitness tips for normal humans. Free plan in link.
Short, direct CTAs always work best.
Improve your click-through rate with these methods:
Even quick mentions help.
Pinned “Start Here” videos drive the most profile visits.
Soft prompts like “full details in my bio” work well.
Simple arrows, boxes, or reminders pointing to your bio can increase link taps.
For example, if you're posting trend-based content, your link could lead to something aligned with how TikTok trending audio works or how to use trends strategically.
Adding a link to your TikTok bio is the easiest way to turn your profile into something more than a scrolling destination — it becomes a real traffic and conversion driver. Whether you’re guiding people toward your shop, a blog post, a service, or a content hub, your link helps your TikTok presence work for you beyond the "For You" page.
Set it up once, update it when needed, and let your content — especially when planned and posted consistently — do the rest.
You likely haven’t switched to a Business Account.
No follower requirement exists for Business Accounts.
Officially no — but a mini landing page lets you include multiple buttons.
No. TikTok has made business profiles creator-friendly.
Not in standard posts, but you can mention “link in bio” in captions or audio.
TikTok trends change daily — from nostalgic audio flips to laugh-out-loud formats that land on Reels and Shorts too. Here’s a roundup of the latest TikTok trends in 2025, with examples, brand tips, and ideas you can copy before they fade from the For You Page.
