Vertical video is a video format where the height is greater than the width—essentially portrait mode. This orientation is optimized for smartphones, making it a go-to format for platforms like Instagram, TikTok, and YouTube Shorts.
Vertical video is any video that is taller than it is wide, typically in a 9:16 aspect ratio. Unlike traditional horizontal videos, vertical content is designed to fill the screen on mobile devices without requiring users to rotate their phones. This shift is driven by how people consume content: quickly, casually, and mostly via mobile.
Format
Best For
Device Orientation
Horizontal
YouTube long-form, TV-like clips
Landscape
Vertical
Reels, TikTok, mobile ads
Portrait
Some creators use both formats—horizontal for YouTube, vertical for shorts and Stories—depending on the platform and purpose.
1. What is the best aspect ratio for vertical video? Most platforms recommend a 9:16 aspect ratio for vertical videos, which fits modern smartphone screens perfectly.
2. Can I convert horizontal videos into vertical ones? Yes, but cropping and repositioning will be needed. It can compromise the original frame or message if not done carefully.
3. Which platforms support vertical video best? TikTok, Instagram Reels/Stories, Snapchat, and YouTube Shorts are designed around vertical formats.
4. Is vertical video good for ads? Absolutely. Vertical ads often outperform horizontal ones on mobile because they use more screen space and feel native to the user experience.
5. Do professional creators use vertical video too? Yes, even big brands and influencers use vertical video to connect with mobile audiences, often tailoring versions for each platform.
