A Knowledge Panel is the information box that appears on the right-hand side of Google search results when you look up a person, business, organization, place, or topic. Pulled from Google’s Knowledge Graph, it provides a quick, structured snapshot of the most relevant and verified facts—like name, logo, bio, social links, and more.
A Google Knowledge Panel summarizes key facts about an entity (brand, celebrity, event, etc.) to help users get authoritative information at a glance. These panels often include:
They’re especially common for verified businesses, public figures, and organizations.
You can’t directly create a Google Knowledge Panel—but you can influence it by:
For individuals or companies, Google may offer a “Claim this knowledge panel” option if your identity is verified.
For businesses, creators, and experts, having a Knowledge Panel boosts credibility, visibility, and trust. It makes you more discoverable and signals authority to users (and Google). It’s also a great way to control your branded search results.
Q: What is the meaning of a Knowledge Panel? A: A Knowledge Panel is a visual summary box that appears on Google search results, showing essential facts about an entity.
Q: Can I create a Google Knowledge Panel for myself or my brand? A: You can’t directly create one, but you can influence Google’s decision by building online authority and structured data.
Q: How is a Knowledge Panel different from a Featured Snippet? A: Featured snippets answer specific questions at the top of search results. Knowledge Panels offer a fact-based profile summary in a sidebar.
Q: Who qualifies for a Knowledge Panel? A: Typically, well-known brands, public figures, authors, businesses, and artists with consistent online presence and authority.
Q: How do I claim my Google Knowledge Panel? A: If eligible, you’ll see a “Claim this panel” link that allows you to verify your identity through Google and manage certain details.
