Klout was a social media analytics platform that measured a user’s online influence across platforms like Twitter, Facebook, and Instagram. Based on activity, reach, and engagement, Klout assigned users a "Klout Score" from 1 to 100, which indicated how influential they were in the digital world.
Although the Klout service was discontinued in 2018, its concept still echoes in how modern social platforms assess influence — especially in influencer marketing, creator monetization, and brand collaborations.
While Klout itself is defunct, the idea of scoring influence now lives on in how platforms algorithmically rank creators, influencers, and even business profiles. Tools that measure engagement rate, reach, and content performance are essentially the successors to Klout’s scoring system.
Q: What is Klout in social media? A: Klout was a tool that scored your social media influence based on engagement and reach. It assigned a number (1–100) reflecting your impact online.
Q: Why did Klout shut down? A: The platform shut down in 2018 due to declining relevance and criticism over transparency and scoring accuracy.
Q: Does Klout still exist today? A: No. The Klout platform is no longer operational, though many social media tools have inherited its core concept of influence scoring.
Q: What replaced Klout? A: Tools like influencer platforms and social media analytics suites now fill the gap, offering deeper metrics like engagement rate and content performance.
Q: Was a high Klout score valuable? A: Yes, it could help with brand deals or speaking gigs, but many also criticized it for being overly simplistic or gamified.
