The YouTube Join button is a feature that allows creators to offer paid memberships directly on their channel. When viewers click "Join," they can subscribe to monthly membership tiers in exchange for perks like exclusive videos, badges, custom emojis, and members-only posts.
This monetization tool appears next to the "Subscribe" button on eligible channels and is part of YouTube’s broader efforts to support creator revenue beyond ads.
Available to channels with over 500 subscribers (and meeting other eligibility criteria), the Join button enables fans to support creators financially. Creators can offer multiple membership tiers, each with its own pricing and benefits. Payments are processed monthly, and YouTube takes a percentage as a platform fee.
Unlike donations or one-time tips, the Join button encourages ongoing community building through loyalty incentives.
Once eligible, go to Monetization > Memberships in YouTube Studio to set up tiers and launch the Join feature.
For creators, it's a sustainable income source that rewards loyal fans. For members, it's a chance to get behind-the-scenes content, shout-outs, livestream access, and community recognition. It fosters a deeper creator-fan relationship and helps fans stand out in chats and comments.
What’s the difference between the Join button and Subscribe button? "Subscribe" is free and follows the channel. "Join" is paid and unlocks exclusive perks.
Can all YouTube channels use the Join button? No. You need at least 500 subscribers and must be approved for the YouTube Partner Program.
How do I activate the Join button on YouTube? Go to YouTube Studio > Monetization > Memberships and follow the steps to set up your membership tiers.
