Ever wondered why some brands post daily but barely get a handful of likes—while others go viral with one clever meme or video? The difference isn’t luck. It’s content type strategy.
The truth is: not all posts are created equal. Some spark conversations, others stop the scroll—and a few make followers hit “save” without hesitation.
In this guide, we’ll break down the 15 best types of social media posts that actually get engagement in 2025 (with tips, examples, and smart ways to design them using a social media post creator like Turrboo).
Let’s dive in
People scroll to be entertained—but they stay for value. Educational content positions your brand as the go-to expert in your niche and keeps followers coming back for more. These types of social media posts are perfect for showing authority without sounding salesy.
Think “how-to” tutorials, step-by-step guides, or quick tips that simplify something your audience struggles with. For example, a digital marketer might post “5 Ways to Repurpose a Blog Post into a Week of Content,” while a café could share “3 Secrets to Brewing Barista-Level Coffee at Home.”
These posts not only attract saves and shares but also boost your credibility in the long run. They’re a must-have in any social media content strategy because they educate while building trust.
Pro tip: Use carousel posts or short Reels to make complex info easier to digest—visual learning drives better retention.
Tool tip: Turrboo’s social media post maker helps you design sleek, informative visuals in minutes, even if you’re not a designer.
Audiences love transparency. BTS content humanizes your brand and shows the effort, creativity, and personalities behind your product or service. It’s one of the best types of social media posts for turning passive followers into genuine fans.
These posts perform especially well on Instagram Stories, TikTok, and LinkedIn, where authenticity beats polish every time. Adding a personal caption or a short story behind the moment makes it even more relatable.
UGC is your community doing your marketing for you—and doing it better. When customers share their experiences, photos, or videos with your product, it builds credibility that no paid ad can match. People trust people, not polished brand slogans.
Encourage followers to tag your brand or use a custom hashtag, then repost their content with credit. It not only boosts engagement but also strengthens loyalty by showing appreciation. Bonus: you get a steady stream of authentic content without having to create it all yourself.
Run small contests or challenges to inspire submissions. For example, “Share your workspace glow-up using our planner and tag us to get featured!” works like a charm.
And to keep it visually consistent, add your logo, tagline, or colors using a social media post background template from Turrboo. It makes every repost look branded and professional, while still feeling organic.
If your engagement feels like it’s on life support, it’s time to start a conversation. Polls, quizzes, and open-ended questions invite followers to interact instead of just scroll by. They make your audience feel seen, heard, and part of your brand’s story.
Ask for opinions on trending topics (“Reels or static posts — what’s working for you lately?”), do quick “this or that” polls in Instagram Stories, or test your audience with fun trivia related to your industry.
Keep it simple, visual, and consistent with your branding. You can easily create engaging templates using Turrboo’s social media post creator to make polls and quizzes look clean, fun, and on-brand.
Memes make people laugh and feel understood — the ultimate combo for engagement. They’re highly shareable and perfect for showing your brand’s personality. Think: “When your client says ‘make it viral’ before lunch.”
Just keep it natural. Don’t chase every trend; pick memes that align with your tone and audience. Humor works best when it feels authentic — not like your intern begged you to use the latest SpongeBob template.
Nobody likes a hard sell on social media. Instead, show your product in action. Short Reels, carousel demos, or quick “how-to” clips let people see value without the pitch.
Try posts like “3 ways to use [product name] better” or a fun before-and-after video. Add dynamic overlays or captions using Turrboo’s social media post creator for clean, engaging visuals that feel professional yet effortless.
Quotes are simple, emotional, and timeless — that’s why they still flood feeds in 2025. Pair your quote or short story with a calm, branded social media post background and a subtle logo touch.
Example: “Don’t post just to post. Post to connect.” These are the best types of social media posts for platforms like Instagram, LinkedIn, and Pinterest — where shareability meets sentiment.
Trends move fast, but hopping in early can give your reach a serious boost. Keep an eye on trending sounds, formats, or challenges on TikTok and Instagram — then put your unique spin on them. Don’t just copy; adapt the trend to your niche and audience.
This type of content is one of the best types of social media posts for quick engagement and discoverability. Need help keeping up? Turrboo’s guide on finding trending audio makes it easy to spot opportunities and create viral-ready content.
People love visual storytelling. Transform stats, research, or blog insights into sleek infographics or charts that are shareable, save-worthy, and perfect for Pinterest, LinkedIn, or Twitter.
Example ideas: “How our team stays productive during the holiday rush” or “Spring clean your social media strategy with these 5 quick tips.” With a social media post maker, you can easily swap colors, icons, or themes to match each season, keeping your content fresh and engaging year-round.
Testimonials and reviews are powerful trust triggers. Transform positive feedback into eye-catching posts or short video clips to show real people loving your brand.
Example: “This tool cut my posting time in half – Sarah, Small Biz Owner.” Pair this with branded visuals or a customer photo (with permission) for added credibility.
Everyone loves freebies. Hosting a well-planned giveaway can skyrocket engagement, reach, and brand awareness.
Keep rules simple: “Follow, like, and tag a friend.” Align giveaways with a product launch, milestone, or seasonal campaign to make them even more impactful.
Thought leadership content positions your brand as an authority. Perfect for LinkedIn, X (Twitter), or even carousel posts, these posts share your take on industry trends, algorithm updates, or key business lessons.
Example: “Why engagement rate matters more than follower count in 2025.” Back up insights with data, real examples, or actionable tips to build credibility.
This type of content strengthens your social media content strategy by showing followers you’re a go-to resource in your niche.
Showcasing your team, partners, or customers is a creative way to humanize your brand. These posts tell authentic stories beyond products, highlighting the people who make your brand special.
Example: “Meet Alex, our lead designer who turns coffee into content magic.” Tagging individuals also boosts organic reach and engagement.
Carousel posts are multi-image slides that encourage followers to swipe for more. They’re ideal for step-by-step guides, case studies, or before-and-after transformations.
Example: “7 Ways to Boost Your Engagement Without Ads.” End with a strong call-to-action: “Save this for later!”
Carousels are among the best types of social media posts for storytelling and education, and they pair well with a social media post creator to make visually cohesive, branded slides that your audience will love.
Posting randomly won’t work. Combine these 15 types within a social media content strategy that balances education, entertainment, and promotion.
Use a mix of:
Engagement comes when your audience feels something—whether it’s curiosity, inspiration, laughter, or belonging.
So experiment with these types of social media posts, track what works, and evolve your approach.
And if you want to make content creation faster, smarter, and a little more fun, try Turrboo’s free social media post maker. Because great design + smart strategy = scroll-stopping success.
Interactive and relatable ones. Think polls, memes, behind-the-scenes moments, mini tutorials, and anything that sparks emotion or invites input. If people can see themselves in it—or feel something—they’re way more likely to engage. These are often the best types of social media posts for driving interaction.
It comes down to your goals and your audience. Want to build trust? Try testimonials and case studies. Want to show personality? Go for memes, bloopers, or “expectation vs reality.” Want more shares? Focus on saveable tips and carousels. Start small, track what works, and iterate from there to refine your social media content strategy.
You don’t need to reinvent the wheel every week. Just rotate your top-performing types of social media posts to keep your feed fresh. Think of it like a playlist: a few go-to bangers, a couple new discoveries, and one or two experimental tracks.
Mostly, yes—but format matters. A tip carousel works on LinkedIn or Instagram. That same idea might become a tweet thread on X or a talking-head video on TikTok. It’s less about what you post and more about how you present it per platform. Remember to adapt your social media post background and overall design to each platform's best practices.
Turrboo’s your content sidekick. Use it to schedule and organize your social media marketing posts ahead of time, so you’re not creating content in panic mode at 10 PM. It’s built for busy marketers and brands who want more engagement with less chaos.
