Publer pricing starts at $5/month — and the per-account model keeps entry costs low. Add more social accounts or team members and the bill scales accordingly, which is worth understanding before you commit. This guide breaks down every Publer plan, what you actually pay at real-world account volumes, and when a flat-rate alternative like Turrboo works out cheaper.
Publer uses a per-account, per-user pricing model. Plans start at $5/month (Professional) or $10/month (Business), but each additional social account costs $4–$7/month extra, and each additional team member costs $2–$3/month. The 10th social account and 10th team member are free, applied as separate discounts.
| Plan | Base Price | Accounts (base) | Key Features |
| Free | $0 | 3 (no X/Twitter) | 10 posts/account, 24hr history |
| Professional | $5/mo | 1 (+$4/ea extra) | Unlimited scheduling, no analytics |
| Business | $10/mo | 1 (+$7/ea extra) | Full analytics, unlimited AI |
| Enterprise | Custom | Custom | Dedicated support, custom limits |
Annual billing saves 20% on paid plans.
The free plan is permanent — no credit card, no expiry. But the limits are real.
What you get: 3 social accounts (X/Twitter excluded), 10 scheduled posts per account, 25 saved drafts, 24-hour post history, 1 workspace, and a branded Link in Bio for Instagram.
The X/Twitter exclusion matters. Publer's CEO confirmed paying $42,000/month for Twitter Enterprise API access in 2023 — a cost they can't absorb for free users. If X is part of your strategy, you need a paid plan.
Best for: Solo creators testing the platform before spending anything.
Professional is the scheduling-only tier. It unlocks X/Twitter, unlimited posts, bulk scheduling up to 500 posts, RSS automations, approval workflows, and eternal post history.
What it lacks: Zero analytics. No performance reports, no best-times-to-post, no hashtag analysis. You also need your own OpenAI API key to use AI Assist — Publer doesn't cover AI costs at this tier. If social media metrics inform your content decisions, you'll need to upgrade or pull data from a separate tool.
Additional account cost: $4/month per social account beyond the first.
Additional user cost: $2/month per member beyond the owner.
Best for: Solo operators managing 3–5 accounts who pull analytics from a separate tool.
Business is where Publer becomes a complete tool. It adds full analytics reports, best-times-to-post, hashtag analysis, competitor analysis, post recycling with Spintax, recurring posts, unlimited AI Assist (Publer covers costs), PDF analytics reports, video watermarking, and Publer API access.
Additional account cost: $7/month per social account beyond the first.
Additional user cost: $3/month per member beyond the owner.
Best for: Growing teams and agencies that need performance data alongside scheduling.
The base price is the smallest part of your bill once you manage more than a handful of accounts.
Solo creator — 5 accounts, Business: $10 base + (4 × $7) = $38/month
Small business — 10 accounts, 2 users, Business: $10 base + (8 × $7) + (1 × $3) = $69/month (You get 1 account free at 10, so you pay for 8 additional.)
Boutique agency — 25 accounts, 5 users, Business: $10 base + (22 × $7) + (4 × $3) = $176/month
At 25 accounts, Publer Business costs $176/month. That's the number agencies should plan around — not the $10 headline price. For more on what social media management tools for agencies typically cost at that scale, the gap between headline and real pricing is a consistent pattern.
| Feature | Free | Professional | Business |
| Social accounts | 3 (no X/Twitter) | 1 + add-ons | 1 + add-ons |
| Scheduled posts | 10/account | Unlimited | Unlimited |
| Analytics | None | None | Full suite |
| AI Assist | No | Own API key | Included (unlimited) |
| Bulk upload | No | Yes (500 posts) | Yes (500 posts) |
| Content recycling | No | No | Yes |
| Approval workflows | No | Yes | Yes |
| Post history | 24 hours | Eternal | Eternal |
| Team members | Owner only | $2/mo each | $3/mo each |
Publer's per-account model works in your favor when you manage very few accounts — 1 to 3 profiles on Professional at $5/month is hard to beat on pure price. For individual creators who want unlimited scheduling without analytics, that's a real win.
At 7 accounts on Business, you're paying $10 + (6 × $7) = $52/month. Turrboo Essentials covers 7 channels for $29/month flat — that's a 44% saving, and it includes AI image generation and AI caption generation from day one. Publer's Business plan requires your own API key for AI on Professional, and covers AI costs only on Business.
At 15 channels (a common small-agency setup), Publer Business costs $10 + (14 × $7) = $108/month. Turrboo Team covers 15 channels, 3 users, a social inbox, approval workflows, and sentiment analysis for $59/month flat.
Turrboo's sentiment analysis applies to messages, comments, and replies coming into your connected accounts — it does not monitor web-wide brand mentions or third-party sites. That distinction matters: Publer doesn't offer inbox sentiment at all, and Sprout Social gates sentiment to its $399/seat Advanced plan.
For a solo creator who needs deep visual scheduling for Instagram specifically — with a built-in link-in-bio page — Later's Growth plan ($50/month) is purpose-built for that workflow. Turrboo doesn't offer a link-in-bio tool. If that's the primary need, Later is the right fit.
Here's how the two compare at the account volumes that matter most:
| Setup | Publer Business | Turrboo (best plan) | Savings |
| 1 account, 1 user | $0 (Free) | $0 (Free) | Both free |
| 7 channels, 1 user | $52/mo | $29/mo (Essentials) | Turrboo saves 44% |
| 15 channels, 3 users | $108/mo | $59/mo (Team) | Turrboo saves 45% |
| 40 channels, 10 users | $290/mo | $129/mo (Agency) | Turrboo saves 56% |
Turrboo also supports 8 platforms — Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, and Google Business Profile. Google Business Profile management is rare at this price point. Most social media management tools for small business don't include it.
AI image generation is included from Turrboo Essentials ($29/mo). Publer's AI tools require your own OpenAI key on Professional — you only get AI included on the $10/month Business plan, and even then image generation isn't a highlighted feature. Most tools that do offer AI in social media charge $20–50/month extra or don't offer it at all.
Annual billing saves 20% on both Professional and Business:
| Plan | Monthly | Annual (per month) | Annual savings |
| Professional | $5.00 | $4.00 | $12/year |
| Business | $10.00 | $8.00 | $24/year |
Note: these are base savings only — add-on account and user costs also drop 20% on annual billing.
Non-profit discount: Registered non-profits qualify for a 50% lifetime discount. Contact support@publer.io with your 501(c)(3) or equivalent documentation before purchasing. On annual Business, that drops the base to $4/month — one of the cheapest analytics-included schedulers for mission-driven organizations.
14-day money-back guarantee applies from each payment date. You can also pause your subscription for 1, 2, or 3 months at $0 cost while keeping all data.
Publer's pricing page is reasonably transparent, but a few things aren't obvious upfront.
VAT: Displayed prices exclude VAT. EU users can enter a VAT ID to potentially exempt the charge.
Professional AI limitation: You need your own OpenAI API key for AI Assist on Professional. That's an additional cost on top of the plan fee — not mentioned prominently.
No overage fees: If you hit your account limit, you can't add more until you upgrade or purchase an additional slot. No surprise charges.
Account vs workspace: Workspaces (organizational folders grouping accounts by client or project) are free and unlimited on paid plans. The billable unit is always the individual social media profile. A workspace with 5 Instagram accounts counts as 5 billable accounts.
Publer is worth it if you manage 1–5 social accounts solo. The $5–10/month base price is genuinely competitive for light use.
At 7+ accounts or 2+ users, flat-rate tools pull ahead. Publer's per-account scaling means every new client or channel compounds your bill. A solid social media content strategy usually means adding accounts over time — which is when Publer's model works against you.
If you're managing multiple social media accounts across several clients, the math shifts quickly. At 15 channels, you're comparing $108/month (Publer Business) to $59/month (Turrboo Team) — for more channels, more users, inbox management, and sentiment analysis included.
Publer is a well-built scheduler at a sharp entry price. For a solo user with 3–5 accounts, $5–10/month is fair. For teams, agencies, or anyone managing 7+ social profiles, the per-account model means real costs diverge from the headline price fast.
If you're at the point where Publer's add-ons are stacking up, flat-rate tools with more inclusive pricing often deliver more value — and keep your bill predictable as you grow. Understanding how much social media management actually costs helps you pick the model that fits your trajectory, not just your current account count.
What is Publer's cheapest paid plan?
Publer Professional starts at $5/month for 1 social account. Each additional account costs $4/month on Professional or $7/month on Business.
Does Publer have a free plan?
Yes. The free plan is permanent, includes 3 social accounts (X/Twitter excluded), 10 scheduled posts per account, and 25 drafts. No credit card required.
How much does Publer cost for 10 social accounts?
On Business: $10 base + 8 additional accounts at $7 each = $66/month. (You get 1 account free at 10.) On annual billing, that drops 20%.
What's the difference between Publer Professional and Business?
Professional includes unlimited scheduling but zero analytics and no included AI. Business adds full analytics reports, best-times-to-post, hashtag analysis, competitor analysis, post recycling, and unlimited AI Assist. AI is included in the base Business price; Professional users need their own OpenAI API key.
Is there a cheaper alternative to Publer for teams?
For teams managing 7+ channels, flat-rate tools often cost less. Turrboo Essentials covers 7 channels for $29/month flat — compared to ~$52/month on Publer Business. For scheduling social media posts across multiple channels, flat pricing scales more predictably.
Does Publer include AI image generation?
AI image generation is not prominently featured in Publer's plans. AI Assist on Business includes unlimited prompts for text, but image generation requires your own tools. Turrboo includes AI image generation from Essentials ($29/mo).
Agorapulse offers four plans — Standard ($99/user/mo), Professional ($149/user/mo), Advanced ($199/user/mo), and Custom — each including 10 social profiles and a 30-day free trial with no credit card required. Annual billing saves up to 25%.
