If you’re jumping into YouTube Shorts in 2025, one of the first things you’ll ask is the big one:
And honestly, YouTube hasn’t made that answer simple over the years. First it was 60 seconds max… then came a music-restricted 15-second rule… and now, with the latest update, you can publish Shorts up to three full minutes.
So what’s the real limit today? What performs best? And how long should your Short actually be if you want reach, retention, and ranking?
Here’s your definitive, human-written guide to how long YouTube Shorts can be in 2025, plus best practices, examples, creative tips, and updated rules straight from YouTube.
As of 2025, YouTube Shorts can be up to 3 minutes long, as long as the video is vertical or square and was uploaded after October 15, 2024.
Here are the current requirements:
If you're searching for info on how long can a short be on YouTube, the answer is the same: up to 3 minutes.
This length update also plays into broader conversations about YouTube as a platform. If you're exploring how Shorts fit into the bigger ecosystem, you might find it helpful to understand YouTube’s role as a modern social platform through other creator-focused topics like how YouTube functions within today’s social media landscape.
YouTube officially expanded Shorts to three minutes to help creators:
Here’s how the new rule breaks down:
Any vertical or square video up to 3 minutes is automatically categorized as a Short.
Any video over 60 seconds stays classified as long-form.
If your Short is over one minute AND contains any Content ID claim, YouTube blocks it globally.
There’s no penalty to your channel — but you do need to remove the claimed content or dispute it.
Even though Shorts can be 3 minutes, you definitely shouldn’t force it.
Data from 2024–2025 shows the best-performing Shorts usually fall between:
Why? Because this range hits the retention sweet spot — long enough to deliver value, short enough to keep people from swiping away.
Your ideal length depends on:
Expert Tip: Don’t stretch content just because the limit increased. Shorts reward retention, rewatch rate, and velocity, not duration.
Shorts continue to be one of YouTube’s strongest growth engines, with:
Here’s why Shorts deserve a core place in your content strategy:
Long-form YouTube is crowded. Shorts? Surprisingly not.
Demand still outpaces supply, which is rare for YouTube. This gives new creators a chance to gain traction faster than usual.
Shorts have their own feed — but they also push viewers toward your long-form content.
More Shorts → More subscribers → More watch time overall.
This is especially important if you're building a brand or business and treating YouTube as a full social media channel rather than “just a video site.”
Short-form video is easier to binge and easier to finish — and Shorts with high completion rates get pushed harder by the algorithm.
A long-form YouTube video may take hours or days. A Short may take 10–20 minutes.
Even faster if you use a YouTube scheduling and management tool to batch-produce and schedule Shorts efficiently.
This multiplies your traffic with zero extra effort.
Platforms like Riverside make it easy to:
This method lets you turn one video into 5–20 Shorts instantly.
YouTube Shorts now allow videos up to three minutes, giving creators more flexibility than ever to:
But here’s the real takeaway:
Just because Shorts can be 3 minutes doesn’t mean they should be.
Retention > length. Always.
Experiment with different durations, watch how your audience behaves, check your KPIs, and adjust based on what keeps people watching.
If you want to streamline your workflow or schedule Shorts efficiently, you can also try a dedicated YouTube management and scheduling tool to stay consistent without burning out.
Up to 3 minutes for any vertical or square video uploaded after Oct 15, 2024.
The limit is 3 minutes, but performance is stronger around 20–45 seconds.
If your Short is over 1 minute and contains copyrighted audio with a Content ID claim, it may be blocked globally.
Yes — a 2-minute vertical video uploaded after Oct 15, 2024 counts as a Short.
Typically 15–35 seconds, depending on your niche.
